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This day in search marketing history: February 10

Search Engine Land

Google Search Console adds review snippets performance, enhancement and testing reports 2020: Google added an enhancements report, a performance report and added support for review snippets on the rich result testing tool. Google To Develop Superfast “Experimental Fiber Network” 2010: Google? Ah, Google FIber! 2010: Better in general.

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This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S.

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This day in search marketing history: January 8

Search Engine Land

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

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Buying a Car Won’t Be This Hard Forever — But It Will Be Different

Salesforce

There was a 39% year-on-year increase in automotive watch time on YouTube in May 2020 alone. Now, online-only newcomers such as TrueCar and Carvana are gaining market share. Companies such as Lucid are leading the way in the electric space and are impacting how all manufacturers look at their product portfolio.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

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