Search Engine Land

SEPTEMBER 19, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. In 2020, search ads earned the company more than $100 billion, according to Dischler. What are search ads?

Price 143

Price Meeting Quota Engineering 143

Search Engine Land

MARCH 15, 2023

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

Launch 91

Launch Engineering Gaming Territory 91

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. Growth requires taking market share from your competitors, while they try to do the same to you. To skyrocket growth, sales development is the answer. The Transparency Sale.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Search Engine Land

MARCH 4, 2024

In response to growing demand from consumers and regulators to protect online privacy, in January 2020, Google announced plans to phase out support for third-party cookies in its Chrome browser by 2022. Take the self-guided tour of Market Share.

Territory 115

Territory Market share Legal Strategize 115

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. Yahoo Gains Share And Query Volume In Latest comScore Search Report 2015: Firefox deal powered the second straight month of growth for Yahoo search.

Negotiate 124

Negotiate Launch Electricity Networking 124

Search Engine Land

MARCH 9, 2023

Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground.

E-commerce 93

E-commerce Territory Engineering Networking 93

Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

SaaStr

SEPTEMBER 1, 2023

Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share. Shopify is also one of Klaviyo’s largest shareholders and has a deep revenue sharing agreement, so the companies are closely linked.

Retail 89

Retail Market share B2B Campaign 89

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. However, several third-party sources disagreed.

Gambling 90

Gambling Launch Engineering Campaign 90

SaaStr

FEBRUARY 2, 2024

The backup of 2020 was great, 2021 comes in and somehow we have 600 unicorns and everyone can burn 500 million a year or have huge sales teams. And on the right chart above, you’ll see Shopify’s growth. “The companies are better,” Jason explained, “And in some cases, growth is lower, but not always.

Growth 114

Growth Start-ups Product Customers 114

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts.

E-commerce 91

E-commerce Healthcare Launch Promote 91

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 97

Engineering Non-Profits Electricity Networking 97

SaaStr

FEBRUARY 2, 2021

Here, it seems like Zoom really ran away with it: According to Okta data, “While Zoom had more customers than Webex as of February 2018, Zoom had less active unique users than Webex until March 2020, at which point Zoom’s unique user growth rapidly passed Webex and remained higher.” Sometimes it may not matter.

E-commerce 65

E-commerce Growth Market share Product 65

SaaStr

MAY 20, 2020

Old Me, 2020 : It does feel that way. In 2020, that same business will be doing $300m ARR. Then: – Assume overall Cloud spend doubles in 5 years (maybe more) – Assume your Market Share grows 5x in 5 ys – Assume you figure out how to 3x your ACV. Old Me, 2020 : There will be other options.

Cross-sell 109

Cross-sell Market share Up-sell Conversion 109

SaaStr

JANUARY 3, 2021

— Daniel Peter (@danieljpeter) December 2, 2020. The majority of Slack’s growth is from larger, enterprise accounts where Salesforce is strong. 100k+ deals are the majority of its growth engine. Very high market share alrea dy. But it knows how to lean into a dominant market share.

Market share 61

Market share Growth Price Up-sell 61

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. From Search Marketing Expo ( SMX ).

Non-Profits 114

Non-Profits Engineering Networking CTR 114

Search Engine Land

JANUARY 19, 2023

billion, 26% year-on-year growth. Search Advertising Market With 76% Market Share 2009: Based on an analysis of 92 billion impressions and 600 million clicks. 2020: SameSite requirements for cookies: What SEOs and developers need to know by Detlef Johnson 2017: Google AMP carousels are multiplying!

Engineering 93

Engineering Campaign Launch Represent 93

Search Engine Land

JANUARY 15, 2023

Google January 2020 core update almost done rolling out. 2020: Google confirmed: “the update is mostly done…” Google Search Console unparsable structured data report data issue. 2020: Some users may have seen a spike in unparsable structured data errors due to an internal Google misconfiguration. search market share.

Real Estate 84

Real Estate E-commerce Retail Engineering 84

Search Engine Land

NOVEMBER 18, 2022

If you have a more established set of accounts, go back at least to your 2020 data to analyze: How you reallocated budget then. In B2B, where data density takes longer to build, set some higher-volume growth indicators that will return information more quickly. What worked in the short and long terms.

CTR 119

CTR Campaign CRM B2B 119

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing.

E-commerce 103

E-commerce B2C Finance Referrals 103

Search Engine Land

MARCH 2, 2023

Optimization score comes to Google Ads app 2020: Also, Dark mode. Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] 2020: Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation.

Launch 85

Launch Legal Engineering Networking 85

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Broad match can provide additional search coverage and revenue growth when paired with well-crafted bid algorithms.

Campaign 104

Campaign Trust Launch Networking 104

Salesforce

OCTOBER 12, 2021

“What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. Short answer: 2020 happened. The CRO is thinking way ahead.

Gaming 98

Gaming Cross-sell Sales Finance 98

SaaStr

MARCH 31, 2019

Since then, revenue has grown 5x and market cap 10x to an impressive $8.8 Some of the interesting learnings from RingCentral: RingCentral is coming up on $1b in ARR (on track for 2020), still growing 34%. This is pretty darn impressive, and probably more importantly, shows the continued jaw-dropping growth of Cloud.

Growth 80

Growth Closing Market share Start-ups 80

SBI

DECEMBER 28, 2020

NEWTON, MA – DECEMBER 23, 2020. As a leading marketing platform for webinars and virtual events in the enterprise IT market, the BrightTALK acquisition will enable TechTarget to significantly expand its proprietary first-party purchase intent data and its opt-in audience. TechTarget, Inc. This acquisition checks all the boxes.

Closing 50

Closing Finance Contract Cross-sell 50

Hubspot

OCTOBER 10, 2018

According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months. Amazon is now the third-largest digital ad platform, behind Facebook and Google.

Growth 72

Growth Market share Networking Follow-up 72

SaaStr

MARCH 8, 2020

Except with Salesloft and Outreach both are winning in the same space , each with dominant market share. Just revenue growth. It simplifies things and makes it easier to rally sales, product and marketing. #2 note: a 2020 update of a class 2013 post. Doing sort of kind of the same thing. Just some thoughts.

CRM 100

CRM Gaming Price Presentation 100

Hubspot

JANUARY 4, 2021

Natalie Severino , VP, Marketing at Chorus.ai , predicts: "Throughout the many challenges of 2020, revenue teams have been able to weather the storms and thrive by putting the customer at the center of every decision. Because many companies will fall into the trap that there will be a post-2020 'return to normal.' Brand Values.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Lead Fuze

MARCH 1, 2022

“Growth” has a distinct definition compared to how it was defined ten years ago. It is a more general term that includes market share, growing talent, and brand relevance. A company’s CRO role considers this holistic meaning of growth. Answer: 2020 happened. “The CRO is thinking way ahead.

Finance 52

Finance Gaming Growth Pipeline 52

Hubspot

NOVEMBER 26, 2018

There are a few reasons for this projection, but according to eMarketer 's report, many of them point to disparities in growth. Whereas Walmart has been identified as having one of the fastest-growing business in the ecommerce landscape, Apple's growth has slowed -- dropping 18% from last year's 26.1%. Source: eMarketer.

Retail 73

Retail B2B Growth Market share 73

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. mid-2015 up until May 2020, when there was another sudden decline. Despite this, the impact is dubious due to outlier spikes of interest favoring the second quarter. Figure 24 ).

Engineering 97

Engineering Follow-up Start-ups Niche 97

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. — Ankith Harathi (@ankithharathi) December 22, 2020. ” .

Product 139

Product Customers Objectives and Key Results Launch 139

Hubspot

MAY 7, 2020

Most companies grew very slowly — in many industries it took decades to gain a foothold or reasonable market share. Like all businesses, startups go through phases of growth that can be defined and evaluated for effectiveness. Creating a Successful Startup in 2020. Name of Company. Website URL or Domain.

Follow-up 76

Follow-up Growth Start-ups Service 76

Miller Heiman Group

MARCH 22, 2019

In our latest white paper, The New Industrial Revolution: Future-Proofing European Manufacturing Sales in the 21st Century we share insights into how manufacturing sales teams can navigate these dramatic transformations and turn themselves into the modern sales organizations that this industry needs. Understand The Team You’re Selling To.

Manufacturing 54

Manufacturing Up-sell Technology Technology 54

ConversionXL

JANUARY 18, 2022

Product marketers work across the whole organization to continually zero in on the best benefits for customers and build better products in an ever-changing market landscape. Where you focus product marketing will depend on the goals of the company at any given moment. Markets have probably changed since you first opened.

Product 110

Product GTM Construction Launch 110

Hubspot

JULY 7, 2020

In 2020, brands are increasingly growing global awareness with international marketing strategies. But, like any marketing campaign, SEO is not always a one-size-fits-all approach. Therefore, traffic growth may be a bit of an uphill battle as you establish an audience.". Navigating International Marketing.

Territory 101

Territory Engineering Presentation Technique 101

Hubspot

APRIL 23, 2020

For example, Growth Marketing Pro built an SEO tool that charges subscribers on a monthly basis and they used Stripe to set this up. In 2019, we saw a steep rise in the use of mobile payment apps , and it may continue through 2020. Google Pay, Venmo, and PayPal also have mobile apps with a decent market share.

Price 93

Price Trust Process Follow-up 93