Search Engine Land

JANUARY 26, 2023

Google AdWords API launches In 2005, Google launched the Google AdWords API. Smart Shopping and Local campaigns to be transitioned to Performance Max by end of September 2022: Google would also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline. WordPress 5.9

Gambling 92

Gambling Launch Engineering Campaign 92

SaaStr

DECEMBER 29, 2022

The Best in SaaS are still growing at incredible rates, but the overhang from the crazy multiples and VC funding run of late 2020-early 2022 will hang over our heads for the rest of the year. Shopify is seeing higher e-commerce growth at the end of 2022 than earlier, Healthcare has seen no real downturn or impacts. Be thoughtful.

E-commerce 88

E-commerce Healthcare Launch Promote 88

Search Engine Land

MARCH 9, 2023

Google showing ‘key moments’ feature on multiple videos in search results 2020: The video timeline feature was getting more visibility in mobile search. Coronavirus disrupts search, digital ad budgets 2020: With ad spend expected to fall in many sectors, media buyers shared what they were seeing on the ground.

E-commerce 94

E-commerce Territory Engineering Networking 94

Search Engine Land

MARCH 2, 2023

Google Panda name revealed In 2011, Google’s Amit Singhal and Matt Cutts revealed that Google Panda was the true name of the update that was informally referred to as Farmer when it launched Feb. ” Google said the launch of the “Caffeine” indexing infrastructure inadvertently helped increase the visibility of “shallow content.

Launch 87

Launch Legal Engineering Networking 87

Search Engine Land

JANUARY 19, 2023

Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. billion, 26% year-on-year growth. SEOmoz Launches Open Site Explorer, A Competitor (Replacement?)

Engineering 95

Engineering Campaign Launch Represent 95

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Launching to a small cohort of users allows you to identify recurring issues or questions.

Technology 96

Technology Technology Launch Transportation 96

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding. Firefox: 3.5%

Campaign 105

Campaign Trust Launch Networking 105

Search Engine Land

JANUARY 15, 2023

Google January 2020 core update almost done rolling out. 2020: Google confirmed: “the update is mostly done…” Google Search Console unparsable structured data report data issue. 2020: Some users may have seen a spike in unparsable structured data errors due to an internal Google misconfiguration. search market share.

Real Estate 87

Real Estate E-commerce Retail Engineering 87

ConversionXL

OCTOBER 14, 2021

To efficiently track brand awareness growth, you need to draw out both quantitative data and qualitative insights. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. This is demonstrated by an exponential speed of growth: Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

ConversionXL

JANUARY 18, 2022

Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. They use these insights to launch branding campaigns aimed at influencing brand associations (customer feelings about your brand). Defining your brand’s building blocks with product marketing.

Product 110

Product GTM Construction Launch 110

ConversionXL

FEBRUARY 24, 2021

How do you remain relevant as your competition continues to gain more market share? As with most things in marketing and business, product innovation isn’t something that happens from a few meetings or putting together a polished slide deck. — Ankith Harathi (@ankithharathi) December 22, 2020. ” .

Product 139

Product Customers Objectives and Key Results Launch 139

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. mid-2015 up until May 2020, when there was another sudden decline. Despite this, the impact is dubious due to outlier spikes of interest favoring the second quarter. Figure 24 ).

Engineering 98

Engineering Follow-up Start-ups Niche 98

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Launch: set the campaign live.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. So we are, we take advantage of that growth. and two months, is a lot of growth like that. It was kind of like organic growth.

Launch 102

Launch Technology Technology Up-sell 102

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. So we launched the company in February of 2008. Want to see more content like this?

Closing 66

Closing Customers Niche Cross-sell 66

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Your burn shouldn’t be too high, you cannot have a disappointing product, you should build a full-fledged product before you launch, you need to be in a massive market, you need big commercial traction to build value, you need to be in the US, really all those things. FULL TRANSCRIPT BELOW.

Growth 40

Growth Launch B2B Networking 40

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. This Schwab product, they launched it and a month later they had $10 billion in assets under management. Ultimately driving that combine customer experience using the fact that the bank maybe has 50 million customers to distribute a smaller product and kind of sharing in the profit on the back end.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 61

Non-Profits Strategize Trust Growth 61