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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time.

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This day in search marketing history: March 16

Search Engine Land

Google My Business releases tool to manage your reviews 2021: Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion More PPC advertisers pause campaigns amid coronavirus upheaval 2020: “It’s surprising how fast things have changed in just a couple of days.”

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This day in search marketing history: March 11

Search Engine Land

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. Growth requires taking market share from your competitors, while they try to do the same to you. To skyrocket growth, sales development is the answer. The Transparency Sale.

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What is Customer Success — A Smart & Actionable Guide

Sales Hacker

Here are some eye-opening facts: Customer experience will topple the product itself and its price tag as the key brand differentiator by 2020, according to a Walker study. Writing for Forbes, entrepreneur Alex McClafferty even claimed that CS is the best kept secret of hyper-growth startups. Customer Success and Marketing.

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8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. Sold five clinics our very first month and here we are today with close to 40% market share.

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