Search Engine Land

MARCH 10, 2023

Static headlines now available for DSAs in Microsoft Advertising 2021: Marketers could now have full control over their ad text with Dynamic Search Ads. Google bans face mask ads globally due to misleading coronavirus claims 2020: The face mask ban came amid a rise in false claims around coronavirus prevention and price gouging.

Commission 93

Commission Objectives and Key Results SQL A/B testing 93

Search Engine Land

JANUARY 7, 2023

In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Read all about it in Google’s John Mueller on intent research vs keyword research for 2020. Intent research vs. keyword research. Also on this day.

Engineering 99

Engineering Non-Profits Electricity Networking 99

Search Engine Land

JANUARY 13, 2023

2020: You could see the projected impact of making bid or budget changes in your campaigns that used these smart bidding strategies. 2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. Market Share. From Search Marketing Expo ( SMX ).

Non-Profits 117

Non-Profits Engineering Networking CTR 117

Sales Hacker

MARCH 2, 2020

Here they are… The 97 Best Sales Books in 2020. No one rises to the top of their game without intentional growth and learning. Growth requires taking market share from your competitors, while they try to do the same to you. To skyrocket growth, sales development is the answer. The Transparency Sale.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers. However, several third-party sources disagreed.

Gambling 92

Gambling Launch Engineering Campaign 92

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Broad match can provide additional search coverage and revenue growth when paired with well-crafted bid algorithms.

Campaign 105

Campaign Trust Launch Networking 105

Martech

SEPTEMBER 26, 2022

VC investment resulted in $105 billion raised in 2020 alone. Tapping into that growth can be challenging. billion networked devices will be operating worldwide by 2023. Let’s take a closer look at the global fintech market structure and the role fintech marketing plays today. AI in fintech market.

E-commerce 101

E-commerce B2C Finance Referrals 101

Search Engine Land

MARCH 2, 2023

Optimization score comes to Google Ads app 2020: Also, Dark mode. Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report] 2020: Roughly 90% of adult internet users relied on reviews, but with growing awareness of fraud and manipulation.

Launch 87

Launch Legal Engineering Networking 87

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Can you realistically expect the ROI to lead to compound growth?

Technology 96

Technology Technology Launch Transportation 96

Salesforce

OCTOBER 12, 2021

“What we learned from recent research is that ‘growth’ has a different definition than it did 10 years ago,” said Karen Semone, vice president of innovation strategy at Salesforce. Growth isn’t just describing the financial valuation of a business anymore. Short answer: 2020 happened. The CRO is thinking way ahead.

Gaming 98

Gaming Cross-sell Sales Finance 98

Lead Fuze

MARCH 1, 2022

“Growth” has a distinct definition compared to how it was defined ten years ago. It is a more general term that includes market share, growing talent, and brand relevance. A company’s CRO role considers this holistic meaning of growth. Answer: 2020 happened. “The CRO is thinking way ahead.

Finance 52

Finance Gaming Growth Pipeline 52

Hubspot

OCTOBER 10, 2018

According to the report , some of these advertisers are reallocating as much as half of the money they previously dedicated to Google search ads, to Amazon: a shift that reflects a few key findings on the growth of Amazon's ad platform in recent months. Amazon is now the third-largest digital ad platform, behind Facebook and Google.

Growth 72

Growth Market share Networking Follow-up 72

SaaStr

JUNE 2, 2021

Olof Mathe will share how the two strategies can blend together and specific lessons he has learned from his experience. This episode is an excerpt of Olof’s session at SaaStr @ Home 2020. And you’re always up against an incumbent or competitor that has more market share. You can view the full video here.

Sales 97

Sales Up-sell Price Start-ups 97

SaaStr

OCTOBER 24, 2019

Join us at SaaStr Annual 2020. Nobody ever build a social network for business on this scale. We told them we were going to build a B2B network that would connect every company in the world and they didn’t run screaming out of the room. Because, market share is really number one metric. FULL TRANSCRIPT BELOW.

Growth 40

Growth Launch B2B Networking 40

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Decline stage: product sales start to shrink.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Join us at SaaStr Annual 2020. Becky Buckman | VP, Marketing Communications @ Battery Ventures. Sold five clinics our very first month and here we are today with close to 40% market share.

Closing 66

Closing Customers Niche Cross-sell 66

Cience

JANUARY 10, 2020

We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly. Considering the growth of mobile traffic, mobile search has been overtaking desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

We have adjusted our marketing, SEO, and online advertising to reflect the different value of our mobile traffic. ”. Ottomatias Peura Head of Growth at Speechly. Considering the growth of mobile traffic, mobile search has been overtaking desktop. B2B Marketers shared reasons why mobile optimization is important.

B2B 52

B2B B2C Retail Clients 52

SaaStr

NOVEMBER 26, 2019

Join us at SaaStr Annual 2020. We ended up capturing 92% of this health care market share within the state of Michigan. To go from that to where I’m on the phone with CSOs or network engineers now and I hear them say, “I love you guys. Its customer base spans over 14,000 customers in over 100 countries.

Inside sales 84

Inside sales Sales Up-sell Pipeline 84

SaaStr

SEPTEMBER 13, 2020

To say that 2020 has been unusual, and unprecedented, and momentous would all be understatements. Coincidentally, SaaStr Annual was slated to be February 5th, 2020 this year, where we were going to reveal that the cloud had passed the one trillion market cap mark, which was exactly one year after the SaaStr Annual 2019.

Non-Profits 61

Non-Profits Strategize Trust Growth 61

SaaStr

DECEMBER 17, 2019

Join us at SaaStr Annual 2020. ” So it really is this kind of network-driven acquisition model that starts with activation of developers. Hear from Plaid co-founder and CEO, Zach Perret, as he walks through his lessons learned building Plaid and how it found itself at the center of the fintech ecosystem. Ari Levy | Sr.

Finance 57

Finance X-functional Non-Profits Launch 57