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Unlocking growth: The power of user communities for B2B SaaS companies

Martech

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. This is also foundational for product-led growth initiatives and for companies with multiple product offerings that span varying use cases by industry or vertical.

Growth 95
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Prime Day contributed to significant e-commerce growth this year

Martech

For instance, in 2020, the Prime Day promotion was pushed back to October. Below that were paid search (150%) and social networks. In 2021, there were many more high-spending e-commerce days in November than in 2020. The post Prime Day contributed to significant e-commerce growth this year appeared first on MarTech.

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12 Cybersecurity Companies In Hyper-Growth to Add to Your CRM

Sales Hacker

Investment in cybersecurity companies has increased more than thirteenfold since 2011, and despite the COVID-19 pandemic, 2020 was a record year for cybersecurity with over $7.8 Just over halfway into 2021, 2020’s record has already been blown out of the water, with another $11 billion invested thus far. Headquarters: Dallas, Texas.

Growth 102
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Scaling an agency: Lessons of growth and change

Search Engine Land

Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully. Go-Go growth. In 2020, we focused on building infrastructure. I have learned invaluable lessons at every turn. Adolescence. Adolescence.

Growth 89
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24 LinkedIn Stats That Marketers Need to Know in 2020

Hubspot

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. Aside from LinkedIn's user growth, it's also continued to expand on advertising opportunities, which has helped make it the second most used platform of B2B marketers. LinkedIn ).

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. But what’s the difference between an exchange and a network? A video ad network is a company that connects publishers and advertisers. It is not an intermediary. billion (including net cash).

Gaming 90
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Best Virtual Sales Conferences and Events in 2020

Sales Hacker

With a pandemic on our hands, most sales conferences scheduled for the early part of 2020 have either been rescheduled or, if you’re lucky, made virtual. The Best Virtual Sales Conferences & Events in 2020. DATE: April 16–17, 2020. DATE: May 4–7, 2020. Networking & Community: Is it easier in person… yes.

Sales 78