Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 84

X-functional Legal Campaign Negotiate 84

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. It becomes a house of cards.

X-functional 99

X-functional Contract Growth Quota 99

Sales Pop!

SEPTEMBER 28, 2021

8 Must-Have Ecommerce Tools for Rapid Retail Growth. Voice assistants (Amazon Echo, Alexa, Alice, Google Home), thanks to their upgradable functionality, are becoming personal shopping assistants: from finding a product in online stores to buying it with voice control. Voice shopping is projected to grow to $40 billion by 2022.

Retail 52

Retail Growth X-functional Cross-sell 52

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 109

X-functional Clients Growth Start-ups 109

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

Hubspot

OCTOBER 1, 2021

As 2022 approaches and we move further into the new decade, some key CRM trends will shake up the industry as we know it. CRM Trends for 2022. 65% of sales professionals use a CRM and 97% consider sales technology “very important” or “important”, according to LinkedIn State of Sales 2020.

CRM 82

CRM Objectives and Key Results X-functional Pipeline 82