Martech

AUGUST 28, 2023

Martech is cross-functional by definition. For martech to be successful, you need cross-functional alignment and support for the solution. From the moment you identify a capability gap in your platforms, reach out to your cross-functional partners. Do you have a forum to get support from X. IT/engineering.

X-functional 94

X-functional Angle Government Education 94

SaaStr

NOVEMBER 8, 2023

In SaaS, we talk a lot about hyper-growth, uber-successful companies, but many founders, including hyper-growth founders, make mistakes over and over. The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. It becomes a house of cards.

X-functional 94

X-functional Contract Growth Quota 94

Martech

JULY 7, 2022

Two years ago, marketing technology pioneer and chiefmartec.com editor Scott Brinker outlined the four key responsibilities of marketing technologists, summarized here. That work espoused the view that you could be both a marketer AND a technology leader. X-Axis: A range of skills from a focus on technology to creativity and arts.

X-functional 85

X-functional Legal Campaign Negotiate 85

Martech

APRIL 8, 2022

But, as businesses digitized their customer experiences, marketing operations became strategic advisors to not only the CMO but also key cross-functional partners in product, IT, customer service, etc. This helped so many of us as it further legitimized the role by proclaiming that you could be both a marketer and a technology leader.

X-functional 105

X-functional Technology Technology Strategize 105

SaaStr

MARCH 26, 2024

As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. Growth capital won’t dry up because it has to go somewhere. Say growth slows, and you sell for $800M; that’s pretty amazing.

Price 94

Price X-functional Growth B2B 94

Martech

MARCH 21, 2023

If you’re not an expert in your company’s tech stack, you won’t know how to use existing tools to boost results or maximize new functionality that could replace apps you no longer need. To keep up, you must continually read product updates, beta launches and more to learn how your tech stack functionality is expanding.

X-functional 86

X-functional Negotiate Contract Technology 86

Lead Fuze

DECEMBER 15, 2023

Aspiring investors can take the leap into this futuristic technology, as AI is closer than they may think. The rise of artificial intelligence (AI) has opened up new horizons for investors willing to embrace this technological revolution. This fund focuses on companies at the forefront of robotics technology and AI development.

X-functional 52

X-functional Objectives and Key Results Non-Profits Profit margin 52

SaaStr

APRIL 2, 2023

Mistake: On the other hand… not betting on the team that got me there “Everything will be fine once we get a new head of [X]” -every startup CEO ever (also me, frequently) When you launch a company, the initial team is usually whoever you can get. For this one deal, we just need to do X. Every client uses you a little differently.

X-functional 105

X-functional Clients Growth Start-ups 105

Salesforce

DECEMBER 6, 2023

By doing so, I’m more flexible and capable of change and growth. Establish great habits Salesforce Admins build, configure, and automate technology solutions to deliver value. You deliver on four core responsibilities: supporting users, managing data, maintaining security standards, and delivering functional analytics.

X-functional 110

X-functional Trust Technology Technology 110

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. Also, most of the projects have different audience buying and browsing perspectives, technologies for the website UX, content, how we build the navigation, etc. Just because eBay, the BBC, Amazon, etc. You cannot judge that without testing.

UX 125

UX X-functional Angle B2C 125

Anthony Cole Training

JUNE 1, 2015

It’s very difficult to move from small to big and to do so quickly without having infrastructure around it go upward, which is why it’s so important to partner with organizations that will naturally accelerate your growth. verses having a discussion around “We can’t do that because of X, Y, Z, etc.’”.

X-functional 175

X-functional Growth Technology Technology 175

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Pay them upfront so they don’t try to say X to get the money. Crappy or outdated technology. Chris Goward: The Better Way to Optimize: How to Get Business-Impacting Insights from Your Growth Program. Featuring a classic game of CRO Feud.) Image Credit.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

SalesLoft

SEPTEMBER 12, 2023

Simply put, it’s technology that assists you in meetings. These recordings are then automatically transcribed with a speech-to-text technology that, in certain cases, is also savvy enough to denote who each speaker is on a call and how much time each of them spent talking. Unlike other virtual meeting software (i.e.

Conversion 52

Conversion Objectives and Key Results X-functional Technology 52

ConversionXL

SEPTEMBER 3, 2021

Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. A mix of broken links, slow site speed, low-quality content, and a confusing UI can contribute to poor website growth.

UX 121

UX X-functional A/B testing Follow-up 121

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department. Done Project Manager 10 22.96 €70.00 €1,607.20

CTR 131

CTR X-functional Profit margin Contract 131

Heinz Marketing

OCTOBER 25, 2021

The technology that the services they offer, what they bring to market, and the value that those things deliver to their customers in both directions. What if it had X? The product led growth, sorry, PLG product led growth functions businesses’ strategies. What if it had Y? The objective is very simple.

Pipeline 116

Pipeline Growth Sales X-functional 116

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. What I was going to talk about today is the playbook for reigniting or even igniting growth. Really, I’ve worked with lots of companies and really been fascinated with how do you repeat growth? Good job guys.

Growth 75

Growth Niche Hospitality X-functional 75

Sales Hacker

JANUARY 4, 2021

The revenue department seeks to bring all functional areas onto the same page for a complete view of an organization’s revenue stream. The heads of these siloed departments decide their priorities and goals without consulting with the other functional units. So, let’s break down what it is and why it’s so necessary.

X-functional 75

X-functional CRM Finance Growth 75

Sales Hacker

SEPTEMBER 21, 2021

When to use functional heads in lines of reporting. With over 35 years of sales and leadership experience, she’s an accomplished linguist and knows a lot about how companies should expand regionally to maximize growth. Paula: Lilt has proprietary technology in the field of translation technology. powered by Sounder.

Territory 76

Territory Finance B2C X-functional 76

Sales Hacker

DECEMBER 1, 2020

Building and leveraging a differentiated brand as a growth amplifier [22:29]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape.

Growth 63

Growth Contract Pipeline B2B 63

ConversionXL

JUNE 19, 2018

Hana Abaza: Thriving on Change, Driving Growth and Lessons Learned at Shopify. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. Growth hacking is not only top of the funnel. That’s a problem. Monthly check-ins.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 2, 2020

We have feature X that they don’t.”. Scott Brinker maintains the marketing technology landscape project. Your competitor has feature X, you need feature X. Odds are, you’ll eventually need to move upmarket as you need margins to fuel your growth and hire better people. You can’t compete on features (for long).

A/B testing 162

A/B testing X-functional Price Gaming 162

PandaDoc

OCTOBER 3, 2023

Virtual selling, role evolution, ethical practices, and immersive technologies will also emerge. AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. However, human judgment and oversight will remain essential.

Process 52

Process Objectives and Key Results X-functional Sales 52

Salesmate

OCTOBER 28, 2020

Accurate forecasting can help a sales team function more efficiently and achieve as well as excel sales expectations. A company’s success can be measured by how well the sales team meets the sales forecasts and contributes to revenue growth. Lead Value = Sale value x Lead-to-sale conversion rate. Current industry conditions.

Territory 96

Territory X-functional Pipeline Appointment 96

Search Engine Land

OCTOBER 23, 2023

. “Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. The enhanced campaigns aimed to include advanced reports about users.

E-commerce 126

E-commerce Launch Campaign Retail 126

Hubspot

APRIL 4, 2023

This question is designed to test your knowledge of the industry and where you see potential growth. I'm already testing different AI tools, and I'm excited to see how this technology can help my clients streamline their marketing efforts." Describe a time when you worked within a cross-functional team to complete a project.

Consult 72

Consult Objectives and Key Results X-functional Construction 72

ConversionXL

OCTOBER 6, 2020

As consumer needs and technology become increasingly complex, so too do the decisions. If you’re choosing between eating a sandwich or pasta for dinner, you don’t need to model your utility functions and probability of quality outcomes for each option. What should they do? Do they need more information to decide? three-year profit).

X-functional 69

X-functional Price Drivers/motivators Legal 69

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. Studying your competitors’ technology stacks can shed light on their level of maturity as a digital marketing organization.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

FEBRUARY 21, 2020

Most CRMs come equipped with dashboard functionality. If your reps are so focused on making their number that they’ve stopped learning new sales technology or techniques or honing their core selling skills, they may be burned out or fast approaching it. He’ll say, ‘Tomorrow you're going to focus on X — that's it.

X-functional 94

X-functional Quota Objectives and Key Results Drivers/motivators 94

Sales Hacker

JANUARY 12, 2021

Productivity: The growth pillar you should always manage [14:41]. Enabling productivity with new technology [20:10]. So think of all the functions that are interacting with a buyer or customer all the way from the initial point of their life cycle to the time that they spend with us as a customer. Show Agenda and Timestamps.

Product 59

Product X-functional Retail Technology 59

Hubspot

JANUARY 16, 2019

Of course, if this is the case, she'll choose to hire a candidate who's long-term growth plan aligns well with opportunities her company can offer. Overall, I want to make sure no matter what position I'm in, I'm constantly seeking growth opportunities in and outside my role.' All employers want to hire this type of person.".

X-functional 78

X-functional Growth Follow-up Promote 78

Heinz Marketing

APRIL 11, 2022

How blockchain technology affects digital advertising and go-to-market standpoints. We have a venture arm, a venture studio, and an advisory practice and that’s something that we’ve been thinking about really across the enterprise for us, working with companies at all stages of growth and all of that.

Pipeline 105

Pipeline B2B Go To Market Sales 105

Sales Hacker

MARCH 2, 2020

No one rises to the top of their game without intentional growth and learning. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. Think and Grow Rich. The Slight Edge. Start with Why. The New Solution Selling.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

JULY 15, 2022

And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. Jason Lemkin: I’ll answer it, but are you thinking more on sales or technology or broadly speaking in the question?

Growth 95

Growth Cross-sell Start-ups X-functional 95

SaaStr

MAY 14, 2023

All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? First thing I did was, I didn’t focus on growth, or numbers, or ARR, or anything. And of course, going back from there, “OK, to get that kind of growth, who should we hire today? How did they do? All of them!

Price 94

Price Start-ups Up-sell X-functional 94

ConversionXL

AUGUST 31, 2017

Because of the ability to select factors instead of just blindly adding them all in allows for this functionality on far smaller sites than other similar tools (Adobe Target Premium/1:1/Touch Clarity, X+1). We appreciated: Top notch anti-flicker technology. I also like the personalization aspect of the technology.

A/B testing 129

A/B testing E-commerce X-functional UX 129