Search Engine Land

NOVEMBER 22, 2022

Going into 2023, with a shaky economy likely to cap many budgets and headcounts far below optimal levels, it will be especially important for marketers to articulate a compelling case for why their area of expertise should get a fair share of resources. In other words: forecasting how X resources will achieve Y growth is going to be vital.

CTR 142

CTR Growth Clients Follow-up 142

Search Engine Land

MARCH 1, 2023

This is the fifth article in our series on why video game advertising is a huge opportunity for brands in 2023. Measuring impressions can give you an idea of the reach of your video game ad campaign. Click-Through Rate (CTR) Click-through rate (CTR) measures the number of clicks an ad receives divided by the number of impressions.

Gaming 95

Gaming CTR Click Through Rate Non-Profits 95

Search Engine Land

OCTOBER 27, 2023

Example : Instead of highlighting specific keywords/audiences, call out the ad group or campaign. Example : Noting that you updated ad copy and CTR increased overall instead of listing each individual headline change. Example : If you’re doing a quarterly report for Q4 2023, compare that to both Q3 2023 and Q4 2022.

CTR 125

CTR Click Through Rate Niche Conversion 125

Lead Fuze

SEPTEMBER 30, 2023

Does affiliate marketing really work in 2023? Its influence extends from content creation to optimizing marketing campaigns and improving conversion rates. Say goodbye to guesswork when planning your next campaign as these tools provide real-time feedback on what works best for your brand’s online presence. Take Copy.ai

Commission 52

Commission Referrals A/B testing Objectives and Key Results 52

ConversionXL

NOVEMBER 23, 2022

Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. Definitely make #CXLLive a priority in 2023. (It CXL Live 2022 was a blast. Great talks.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

DECEMBER 16, 2022

With this in mind, and as we look toward 2023, how SEOs communicate to key stakeholders across their organization will be of the most critical importance. Regarding organic search, measures of one campaign's success do not always translate directly into what members in your organization view as a victory. Organizational impact.

Objectives and Key Results 97

Objectives and Key Results CTR Campaign Promote 97

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. What is growth marketing? What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Pirate Metrics ) is the most popular growth marketing framework.

Growth 108

Growth Customers Referrals SQL 108