Martech

AUGUST 26, 2024

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. And smooth our selling process — their buying process — to its digital best. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. What’s going on? Who knows digital best?

B2B 136

B2B X-functional Cross-sell B2C 136

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Why customer experience is a competitive differentiator in vertical SaaS. And we build what we call stream teams.

GTM 81

GTM Engineering Customers Cross-sell 81

Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Why customer experience is a competitive differentiator in vertical SaaS. And we build what we call stream teams.

GTM 67

GTM Engineering Customers Cross-sell 67

Search Engine Land

DECEMBER 28, 2023

Meanwhile, across the pond, Google is facing the possibility that it may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

MAY 7, 2024

selling over 400,000 eBikes in the last four years. The brand search index from Google Trends doesn’t show a strong relationship between brand search volume and non-brand clicks from 2022 to 2024, but before 2021, Lectric didn’t have many brand searches. The x -axis shows U.S.

CTR 83

CTR Electricity Real Estate X-functional 83

SaaStr

JULY 15, 2022

How, if no one’s heard of you, do you sell to big companies? And the way you get it is whether it’s outbound, generally inbound events or whatever, solve a 10 X pain point, solve a unique pain point that a large enterprise has that other vendors don’t provide. So again, we could use it for any function.

Growth 117

Growth Cross-sell Start-ups X-functional 117