Search Engine Land

NOVEMBER 28, 2023

The directive is to end 2023 strong and prepare for 2024 long before it’s started. To make budgeting more difficult, CMOs face challenges going into 2024, including: Higher inflation rates than in the recent past and economic uncertainty. A marketing team is only as good as the data it has to inform campaigns. Seasonality.

Launch 104

Launch Campaign CRM Start-ups 104

Search Engine Land

DECEMBER 27, 2023

Google launched a more personalized search experience with several new search features, including a Follow button, personalized search results, perspectives results updates and creator snippets. UA properties kept processing data. Search Engine Land’s UA property finally stopped processing data on Sept. It didn’t.

Engineering 130

Engineering Follow-up Launch Start-ups 130

Search Engine Land

MAY 24, 2023

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% Firefox: 3.5%

Campaign 108

Campaign Trust Launch Networking 108

Search Engine Land

DECEMBER 28, 2023

In fact, it took two months for the tool to finally stop processing data. Still, marketers were not happy. Despite repeated warnings from Google that the enforced migration was coming, only one in four marketers had fully adopted it in time, according to a Search Engine Land survey.

Retail 129

Retail X-functional Launch Non-Profits 129

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. In your inbox.

X-functional 116

X-functional Customer Relationship Management CRM Relationship Management 116

Search Engine Land

MARCH 15, 2023

Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. 27, 2022, Google announced it was delaying that sunset date to July 1, 2024. DuckDuckGo launches Directions!

Launch 94

Launch Engineering Gaming Territory 94

Martech

DECEMBER 12, 2023

Consumers are so inundated with unwanted marketing messaging they’ve become experts at separating the hype from substance. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This doesn’t mean marketing should revert to boring, stale strategies. can unlock maximum impact.

Trust 103

Trust Launch Market share Start-ups 103