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Marketers must adapt to a changing world

Martech

This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events. They recognized Gil’s ability to represent the brand authentically.

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MikMak and TrackStreet Ink Partnership Deal

TrackStreet

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

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Takeaways from Pavilion’s GTM Summit

Sales Hacker

Network and partnership will only becoming more critical The importance of networks and partnerships is more critical than ever. Your network and how you use it is hands down your most valuable asset and strategy” – Peter Turim (GM; Strategic Partnerships at Hunt Club).

GTM 104
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Anthropic May Never Catch OpenAI. But It’s Already 40% as Big.

SaaStr

This coding dominance translates directly to revenue: developers and development platforms represent some of the highest-spending API customers, and enterprise development teams justify premium AI costs through productivity gains that general consumers cannot. valuation / $1.4B This compression rate suggests continued convergence.

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Should creative operations report to creative or MOps?

Martech

Cella’s 2024 Creative Intelligence Report (CIR) highlights concerns that inhouse creative teams aren’t seen as providers of innovation, strategic value or highend creation quality. Will it require technology, data, resources or the ability to strategically influence the business early in the planning process?

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How martech vendors can navigate the slow death of net-new deals

Martech

of overall company revenue in 2024, down from 9.1% The current state of martech: A saturated market The martech industry has exploded over the past decade, ballooning from a few hundred solutions to over 14,000 products in 2024, according to Scott Brinker and Frans Riemersma’s 2024 State of Martech Report.