Remove 2025 Remove Strategic partnership Remove Up-sell
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Ad costs are soaring and retailers are panicking — here’s the fix

Martech

Lets break down what a strong online advertising strategy looks like in 2025 and why affiliate marketing should be in your playbook. Up to 36.8% Email: Business email address Sign me up! of American online consumers shopped through social media platforms last year mainly Facebook, TikTok Shop and Instagram. Processing.

Retail 106
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Why SaaS vendors must shift from transactions to embedded partnerships

Martech

In this new environment, long-term success for SaaS vendors depends not just on product quality, but on how deeply their platforms are embedded into clients’ daily operations and strategic goals. This shift — from license delivery to operational integration — marks a fundamental evolution in how SaaS companies must think, sell and support.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Unlike acquisitions, they let businesses share resources without giving up control. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66.

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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

LinkedIn is no longer a nice to have in 2025, whether you’re a CEO shaping your company’s vision, a COO optimizing processes, or an SDR hustling to hit quota. LinkedIn is where deals are made, brands are built, and partnerships are formed. Would you show up to an important meeting wearing shorts and a Panama hat?

Closing 62
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New SaaStr on 20VC! “The VC Playbook: What’s Working in 2025”

SaaStr

Non-technical CEOs can win in AI : Despite conventional wisdom, OpenAI is dominating with non-technical leadership because they excel at recruitment, empowerment, and strategic partnerships. The bar has gone up. Smart companies sometimes choose to delay raising until they have undeniable metrics.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

Inside Snowflake’s Board Meetings: How AI is Reshaping Enterprise Data and the Future of B2B Partnerships We had a lot of fun at SaaStr AI Summit 2025 with a rare look inside Snowflake’s boardroom! The days of relationship-only selling are over in AI-adjacent markets. This unique relationship reveals how the $4.5B

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What CEOs Are Missing In Their Attempts to Grow Revenue

Understanding the Sales Force

What CEOs Are Searching For (And Why It’s Not Enough) Grok AI determined that CEOs are diving into eight key areas online to drive revenue, based on 2025 trends. Sales and Marketing Alignment ( “align sales and marketing,” “CMO CEO partnership” ): With only 50% agreement on marketing’s role, they’re hunting for ways to unify teams.