Remove 2027 Remove Contract Remove Drivers/motivators
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How Anthropic Rocketed to $4B ARR — And Why Your B2B Playbook May Already Be Obsolete

SaaStr

Code Generation as the Primary Growth Driver While everyone talks about general AI adoption, Anthropic identified code generation as the killer use case. Developer-Led Growth at Enterprise Scale The company shows how bottom-up adoption through APIs can scale to enterprise contracts without traditional enterprise sales motions.

B2B
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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Source: Demand Metric Enjoy complete control over your content If you hire an agency, the amount of content they create for you depends on a contract and an agreed-upon number of content pieces produced per month or week. By 2027, the majority of the workforce in the U.S. That’s why insourcing earns the advantage here.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Common traits of B2B sales High-cost and/or recurring contract pricing. Annual contract value (ACV): This is the average sales amount of a customer contract over the course of a year.

B2B