2027 Growth Territory 
Martech
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.
SaaStr
JUNE 26, 2025
But here’s what’s fascinating: this same deflection model is now making its first moves into sales territory. Duolingo didn’t gradually increase from 10% to 80% – they saw explosive growth once the AI agents demonstrated consistent performance. The AI Account Executive Emerges. The Goal Again?
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SaaStr
JULY 1, 2025
The latest AI B2B to go through hyper-growth. The companies that commit to AI-first sales operations in 2025 will have an insurmountable 18-month head start by 2027. They’ve rocketed to $6m ARR in just a few months. Here’s why—and what’s coming next.
Search Engine Land
SEPTEMBER 10, 2024
At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.
SaaStr
MAY 20, 2025
Global Expansion : With customers spanning 135+ countries and continued international investment, HubSpot has successfully created a global business with significant growth opportunities (their TAM is $76B in 2024, growing to $128B by 2029, with <10% penetration across all products).
Hubspot
JANUARY 30, 2024
Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. There are tons of reasons why global businesses might want to capitalize on that trend. Build skills.
Highspot
FEBRUARY 2, 2025
Insurance firms, meanwhile, must coordinate resources for agents spread across different regions. A DAM systems centralized repository, metadata management, and automated workflow management facilitate rapid updates, enabling sales teams to handle more tasks or clients during growth times without drowning in manual tasks.
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