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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. trillion in 2021 to $3 trillion by 2027. And so many choices out there. OK, I’ll stop griping.

B2B 86
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Most of the time we have built-in evolutionary impulses that we can no longer trust implicitly when it comes to making decisions. Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. We should not trust our gut.

Trust 99
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Meeting 52
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?