Martech

NOVEMBER 28, 2023

Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. billion by the end of 2027, per eMarketer. The integration of technology and the ability for viewers to interact with ads directly on their screens enables a more immersive and engaging experience. Get MarTech!

Retail 94

Retail Campaign Technology Technology 94

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology.

Objectives and Key Results 127

Objectives and Key Results Click Through Rate User Experience Engineering 127

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 91

B2B Teamwork Referrals Cross-sell 91

Salesforce

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Those days are over.

Angle 76

Angle Healthcare Technology Technology 76

Salesforce

FEBRUARY 7, 2024

According to the International Data Corporation , spending on ESG business services is projected to grow from $37.7 billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Trust 52

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59

B2B B2C Manufacturing Government 59

Salesforce

FEBRUARY 22, 2023

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?

Technology 93

Technology Technology User Experience Finance 93