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Scaling local advertising with automation in the new media landscape by Fluency

Martech

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

Their Service Cloud helps businesses “deflect 30% of cases” out of the box. But here’s what’s fascinating: this same deflection model is now making its first moves into sales territory. The AI Account Executive Emerges. The Goal Again?

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How Can Financial Services Firms Grow Business With Agentforce?

Salesforce

Financial services firms are bullish on artificial intelligence (AI), and the conversation is shifting from the benefits of an AI strategy to how to implement and realize those benefits while maintaining regulatory compliance and customer trust. How do AI agents in financial services help firms grow business? Let’s dive in.

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Scaling local advertising with automation in the new media landscape by Fluency

Search Engine Land

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. With Amazon’s audience data, there was potential to enhance their data-driven localized advertising services for thousands of individual automotive manufacturers, regional groups, and local franchise dealers.

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The 250,000 Customer Club: How HubSpot and Monday.com Both Created SMB+ Empires

SaaStr

Keys to HubSpot’s Success: The “Hub” Strategy : HubSpot mastered the land-and-expand model, starting with Marketing Hub and strategically expanding to Sales Hub, Service Hub, CMS Hub, Operations Hub, Commerce Hub, and Content Hub. They’re targeting 20-22% operating margin by 2027 and 25% in the long term.

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. This exploding group represents both potential customers and affordable, untapped talent. Build skills.

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What Is Social Selling, and How Does It Work?

Salesforce

Instead, your social channels are prime territory for building connections with new prospects and developing business relationships. 360 Highlights Selected C-Suite Selected IT Selected Commerce Selected Marketing Selected Service Selected Sales Selected Please select at least one newsletter. I can unsubscribe at any time.