Remove 2028 Remove Customers Remove Market share Remove Service
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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

CRM 97
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Nicole Greene: Looking forward with AI

Martech

By 2026, search marketing will lose market share to AI chatbots and other virtual agents, with traditional search engine volume dropping 25%. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. One that provides true benefit for the customer.

B2B 112