Retail media moves from the bottom of the funnel to center stage
Martech
JUNE 24, 2025
In Q3 2024, Walmart’s CFO acknowledged that advertising via RMN Walmart Connect has grown to represent a third of the company’s operating income. ad spend in this space could hit $62 billion in 2025 and grow to over $100 billion by 2029 , per eMarketer. There are enormous profit implications for RMNs growing their full-funnel scale.
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