Salesforce

OCTOBER 7, 2021

If you’re a retailer, you don’t wait until November to think about the holidays like the rest of the world — you rev up during the summer for holiday ecommerce success. As a professional who’s spent over 20 years in retail, here are my top tips to accurately measure how well your holiday efforts really perform.

Retail 96

Retail A/B testing Angle Campaign 96

Salesforce

MAY 3, 2024

Shoppers are finding you through your social channels , search engines , and paid media campaigns. For example, let’s say you’re a retailer that sells outerwear. However, it’s also important to dig into the numbers and understand them from all angles. The challenge? You need to convert all those visitors into paying customers.

Conversion 52

Conversion E-commerce Drivers/motivators Angle 52

ConversionXL

APRIL 3, 2013

We’ve talked about creating email drip campaigns before , and if you want to get the basics covered, you should really read this post to give yourself a primer on what an autoresponder is, and steps you should take to get one set up. Look at your existing auto-responder campaign. Re-Optimize Your Subject Lines FIRST.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Cohort Analysis 101. Activated users in February. You get the picture.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

Martech

NOVEMBER 10, 2023

In my last post , I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Why this match-up?

A/B testing 94

A/B testing Campaign Retail Angle 94

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Create an angle. Don’t just implement findings—you need to A/B test first. Insights > Ideas > Prioritization > Tests.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

ConversionXL

JULY 7, 2019

Show the products from different angles and in context; make them zoomable. Movies Unlimited got a 500% ROI with a shopping cart abandonment campaign. They then tracked whether retailers responded with emails and analyzed the contents of follow-up emails. of top web retailers used email campaigns to retarget shoppers.

Conversion 105

Conversion Retail Price Territory 105