Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. For example, when I was involved with A/B testing years ago, I was visiting a website for my personal interests. I caught that website conducting an A/B test.

A/B testing 115

A/B testing UX B2C Referrals 115

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. There is this big myth out there that says that you don’t need to do as much research for personalization as you would need for A/B testing. Marketing campaigns.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Sales Pop!

NOVEMBER 18, 2021

Email signature marketing and branding campaign platform. Special services will help you build an effective landing page with ready-to-use templates, drag-and-drop editors, configured integration with email marketing services, and A/B testing of landing pages. Referral Program Software. Generate your referral links.

Lead generation 98

Lead generation A/B testing Referrals CRM 98

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

FEBRUARY 3, 2017

Some people confuse affiliate marketing with referral marketing. Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. How Does It Work, Exactly? Image Source.

Profit margin 116

Profit margin Commission Networking Referrals 116

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. Once you’ve built up at least one profile of converted users, you can then work to improve the lead gen process and implement A/B tests on signup forms and processes to: 1) attract and onboard more true evaluators, and 2) convert a higher number of them.

A/B testing 108

A/B testing Follow-up Referrals Conversion 108