Search Engine Land

MAY 13, 2024

What matters is how you distribute it to the right people through the right channels. Facebook and X can also be effective for reaching a broader audience and engaging with industry influencers. Platforms like LinkedIn, Facebook and X offer robust targeting options based on demographics, interests and behaviors. See terms.

B2B 110

B2B X-functional Pitch Click Through Rate 110

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. In conversion optimization, there tend to be some common predictive metrics, such as the following that Brian Massey outlined on the Conversion Sciences blog : Bounce rate on landing pages. Click-through-rate on key internal pages.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

APRIL 3, 2018

60-80% open rates and click through rates. Dropbox: first achieved growth through virality. So they optimized referral process. Easy process for the referred friend to follow, and it’s a win for both. You can use AI even when you haven’t mastered traditional testing. Where have I tested this?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

MARCH 21, 2017

Finding those influencers is a very manual process – we have not had luck with influencer marketing platforms that claim to find the influencers for you.”. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Click Through Rate.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

FEBRUARY 26, 2014

Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111