ConversionXL

MARCH 29, 2017

The truth is, they simply had a solid growth marketing process. Growth Process > Growth Hacks. If you’re familiar with CXL, you know that we preach process over tactics to optimizers. Ideation x Execution = ROI. The ROI of a growth process is ideation multiplied by execution. process… Image Source.

Growth 123

Growth Process Objectives and Key Results A/B testing 123

Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. VWO A/B testing.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that have added more than x seats.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Next, test the key flow (e.g. check-out process). Give the participants a scenario in which they use the site to solve a problem or go through the check-out process.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. App store optimization is an ongoing process. App downloads.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

SEPTEMBER 17, 2018

Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. To insert these tracking codes onto your website, you don’t need to know much about JavaScript; most tools have simplified the process to a copy-and-paste action. Enable robust A/B testing.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources.

Prospecting 74

Prospecting X-functional CRM Contact 74

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Netflix, for instance, uses A/B tests extensively for home screen layouts on different platforms, featured shows, and even movie artworks.

UX 115

UX Technique Conversion Product 115

ConversionXL

MARCH 24, 2016

A/B testing, then, is an attempt at establishing some form of causal inference. Otherwise, the process of finding correlative metrics almost always looks like this : Define your performance metric. Those users could simply have more internal motivation to seek information and desire your services.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

FEBRUARY 3, 2022

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

JUNE 10, 2020

The good news is that improving content research doesn’t require an elaborate process or extra hours. Say you’re going to write an article on A/B testing. WAR asks, “If Player X got injured and we had to replace them with an average player, how many ‘wins’ would we lose?”. Want proof?

Represent 74

Represent Real Estate X-functional A/B testing 74

ConversionXL

MAY 3, 2020

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”: QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.

UX 63

UX User Experience X-functional Launch 63

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

OCTOBER 5, 2016

Anna Schmunk of Dave Ramsey suggests that they should be “BFFs”… Anna Schmunk , Dave Ramsey : “QA and UX have a direct impact on what our customers experience, from flow to function. With that context, QA could step into functional testing looking for issues that could affect users with disabilities.” (via

UX 104

UX User Experience X-functional Launch 104

Hubspot

APRIL 13, 2012

Online survey tools are also fantastic research mechanisms because of the built-in logic functionality in most tools. So while you may think your market research is limited to your lead intelligence, online surveys tools with logic functionality let you segment on the fly for higher quality information.

X-functional 66

X-functional Objectives and Key Results Government A/B testing 66

ConversionXL

FEBRUARY 7, 2017

.” Outliers could contain valuable information, they could be meaningless aberrations caused by measurement and recording errors, they could cause problems with repeatable A/B test results. How Outliers Affect A/B Testing. You can easily imagine anecdotally how outliers could affect a single A/B test result.

A/B testing 84

A/B testing X-functional Represent Follow-up 84

PandaDoc

MARCH 7, 2023

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? There’s simply no better way than using and refining a sales workflow, and a sales process flowchart is a visualization that can help. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52

ConversionXL

AUGUST 19, 2016

Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Since consumer intent takes time for DMPs to process, you need a more efficient way to receive the information so marketers can respond properly with an ad or content.

User Experience 58

User Experience Campaign X-functional Conversion 58

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan structure and run the process? I do have to ask, you said there about your process in terms of the conversion from SQL to MQL and how you thought about that. How did it change his mindset?

Start-ups 52

Start-ups B2B A/B testing Pipeline 52

ConversionXL

AUGUST 4, 2020

Implement a process to continuously optimize your experience at scale. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Walk me through your process for outbound sales.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. AdWords Editor makes copying Campaigns really simple, and AdWords has added a copy function within the native web app itself, also.

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

JUNE 21, 2016

On one side, you have the scientific iterative testing and the more risk-driven innovative testing. In it, he defined three different approaches to better design: a/b testing, usability and radical innovation. When all three of these approaches are used simultaneously, it’s called innovative testing.

A/B testing 58

A/B testing X-functional Clients Start-ups 58

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

APRIL 3, 2018

So they optimized referral process. Easy process for the referred friend to follow, and it’s a win for both. You can use AI even when you haven’t mastered traditional testing. Chad Sanderson – The Statistical Pitfalls of A/B Testing. You need to have a s tandardized process. Where have I tested this?

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. 2 Not Structured process.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

MARCH 25, 2016

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. In most projects, icons are very difficult to get right and need a lot of testing. If you work in Industry A and I work in Industry B, a single icon could mean two different things.

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

MARCH 21, 2017

Finding those influencers is a very manual process – we have not had luck with influencer marketing platforms that claim to find the influencers for you.”. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Personalization is crucial.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Data for an internal presentation will likely have a different project management process to data presented for customers. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

JULY 13, 2016

The Halo Effect has a wide breadth of uses, reaching areas like management, design, copywriting, advertising, and of course, A/B testing and conversion optimization strategy. The logic goes, “if X important person used Y product, it must be amazing.” Test Ideas and Their Hidden Halos. Celebrity Endorsements.

Trust 67

Trust X-functional A/B testing User Experience 67

ConversionXL

SEPTEMBER 17, 2015

So much of what people perceive about optimization is about wanting to test out an idea they have and see if it is better than what is currently there. As an optimizer it is really easy to try and get ahead of that thought process and want to push, “we should test that!” That is your first test. Presentation.

Real Estate 114

Real Estate User Experience X-functional A/B testing 114

Hubspot

SEPTEMBER 3, 2020

Once you're happy with your ad, select "Confirm" to finish the process. Finally, the recommended resolution is 1080 x 1920, with a minimum dimension of 600 x 1067. Rather than "Shop Now," this ad reads, "Now Available at Chipotle" with a "Learn More" swipe-up function. Instagram Story Ads: Cost, Specs, & Length.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. You are the least important part of the process. All test ideas are fungible. More tests does not equal more money. 2008 process.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

SaaStr

OCTOBER 30, 2020

And before we dive in, I guess into the hook, the question that I went with a little [inaudible] on is the ideation process. Often we hear that SaaS founders have to be the ones onboarding, selling the first customers and asked me to kind of boutique almost kind of handheld process. So it’s a dialogue, it’s an interaction.

A/B testing 79

A/B testing X-functional Launch Start-ups 79