ConversionXL

APRIL 12, 2018

If you ever ran a highly trustworthy and positive a/b test, chances are that you’ll remember it with an inclination to try it again in the future – rightfully so. Testing is hard work with many experiments failing or ending up insignificant. The Goal: Better Than 50/50 Randomness.

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A/B testing Start-ups Follow-up Conversion 114

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning.

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A/B testing Technique Campaign Strategize 95

ConversionXL

NOVEMBER 16, 2017

If you ask most marketers, they will tell you that A/B testing and personalization are two completely different things. Every marketer wants higher conversion rates, and A/B testing and personalization are simply two ways to drive more conversions. Why and when you should use A/B testing and personalization.

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A/B testing Referrals Conversion Technique 124

Hubspot

MAY 13, 2020

One of the most popular tools Facebook offers is A/B testing. A/B testing , or split testing, is a term used to describe the process of running marketing experiments to see which version connects better with your audience. Here, let's dive into how you can A/B test your marketing ads on Facebook.

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A/B testing Campaign UX Territory 101

Hubspot

APRIL 9, 2021

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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A/B testing Price Conversion Prospecting 99

ConversionXL

MAY 29, 2019

In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. Five types of A/B test “wins” can exaggerate discovered uplifts. That results in an ROI of 500% and a gross profit on DeFacto’s A/B tests of $2 million.

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A/B testing Extrinsic Intrinsic Drivers/motivators 133

ConversionXL

SEPTEMBER 30, 2015

You may be wondering, “why should I make my own visualization of my A/B test results?” ” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother?

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A/B testing Represent Conversion Presentation 119

ConversionXL

NOVEMBER 29, 2017

If you’re invested in improving your A/B testing game, you’ve probably read dozens of articles and discussions on how to plan and run A/B tests. One widely used testing platform solidifies this idea by imposing account-wide significance levels. Costs in A/B testing ROI analysis. Let’s see why.

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ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

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A/B testing E-commerce X-functional UX 129

ConversionXL

NOVEMBER 6, 2015

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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A/B testing Cross-sell Campaign Represent 133

ConversionXL

NOVEMBER 6, 2017

You run an A/B test , and it’s a winner. Does it mean that the treatments that you tested didn’t resonate with anyone? If you target all visitors with the A/B test, it merely reports overall results – and ignores what happens in a portion of your traffic, in segments. How to test to ensure valid results.

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A/B testing Drivers/motivators Follow-up Real Estate 112

ConversionXL

AUGUST 28, 2014

In a 2013 study by eConsultancy & RedEye , surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business. What’s interesting is that another study by VWO found that only 1 in every 7 A/B tests is a statistically significant winning test.

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A/B testing E-commerce Clients User Experience 104

ConversionXL

SEPTEMBER 29, 2015

If you don’t know basic statistics, you won’t be able to tell whether your tests suck. Why Do I Need to Know A/B Testing Statistics? It’s probably a lot more fun to put up a test between a red and green button and wait until your testing tool tells you one of them has beat the other. .”

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A/B testing Non-Profits Conversion Represent 128

ConversionXL

AUGUST 17, 2015

So what the hell does Bayesian statistics mean for a/b testing? You’re probably familiar with the Frequentist approach to testing. It’s the model of statistics taught in most core-requirement college classes, and it’s the approach most often used by a/b testing software.

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A/B testing Engineering Government Start-ups 134

ConversionXL

MARCH 31, 2016

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently. And the more you test, the better. Spending the time upfront to perfect your testing process / structure will go a long way. Creating an Organized Testing Process.

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A/B testing Campaign Start-ups Process 90

ConversionXL

OCTOBER 4, 2016

The traditional (and most used) approach to analyzing A/B tests is to use a so-called t-test , which is a method used in frequentist statistics. In this blogpost, I will argue why a post-hoc Bayesian test evaluation is a better evaluation method than a frequentist one for growing your business. We Need More Winners!

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A/B testing Conversion Clients Growth 113

Heinz Marketing

MARCH 27, 2019

For many years, I worked in B2C marketing for large technology companies where A/B testing was an ongoing process with teams dedicated to testing and refining in all areas of marketing. Don’t let your campaigns go stale, continue to test and optimize the campaigns to obtain the best results.

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A/B testing Campaign Click Through Rate B2C 66

ConversionXL

DECEMBER 2, 2015

A/B testing – for all the content out there about testing, huge amounts of people still mess it up. From testing the wrong things to running the tests incorrectly, there are lots of ways to get it wrong. What is A/B testing and How Does It Work? What to Test to Improve Our Chances of Winning?

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A/B testing X-functional Objectives and Key Results Represent 88

ConversionXL

JANUARY 17, 2017

In short, they need to approach data and experimentation from multiple fronts, so it gets a bit complicated in how they actually do this, as well as how they balance experimentation with their typical product development process. ” A/B Testing Beyond the Landing Page. Could you explain why they are so hard to test with?

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A/B testing Engineering User Experience Click Through Rate 110

ConversionXL

MAY 16, 2016

But A/B testing tools actually may slow down your site. We researched 8 different testing tools to show how your site performance is affected by each one. That was before implementing an A/B testing tool. After implementing the testing (according to the vendor’s best practices), the score dropped 12 points.

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A/B testing Territory Clients Technology 86

ConversionXL

SEPTEMBER 16, 2015

Lots of people on the internet are running tests, can I just copy their winning tests? Let other people do the failing, I’ll just test (or implement) the winning stuff. The thing is – other people’s A/B tests results are useless. What is interesting about other people’s A/B tests.

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A/B testing Up-sell Promote Price 107

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. CRO is a process, not a list of tactics. They’re a good starting place for test ideas as well.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

JULY 2, 2015

Whether you’re just starting your first a/b tests or you’re just looking for continuous and never ending improvements, these tactics are worth a look. At the very least, question your assumptions and give ‘em a test. CRO is a process, not a list of tactics. Sure enough, a lot of the answers were similar.

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A/B testing E-commerce Objectives and Key Results Conversion 129

ConversionXL

DECEMBER 11, 2012

Sometimes A/B testing is made to seem like some magical tool that will fix all problems at once. Well run a test and increase your conversions by 12433%! Setting up and running tests is indeed easy (if you’re using the right tools), but doing it right requires thought and care. Conversion optimization is a process.

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A/B testing Conversion Clients Start-ups 110

Outreach

MARCH 8, 2019

I recently read Scott Leese’s book on successful sales mentality, “Addicted to the Process,” and the opening analogy struck my attention: A baseball player in a slump. We have to adapt and change our messaging approach if we want to see different results, and that’s where A/B testing comes in. They need to hit a home run.

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A/B testing Pitch Referrals Follow-up 55

ConversionXL

DECEMBER 1, 2014

Here are five A/B tests you should be running on your landing page opt-in forms to be sure that they’re optimized for conversions. A/B test #1: The placement of your form on your page. As Michael explains : You should place your CTA where it best complements the decision-making process of your prospects.

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A/B testing UX Click Through Rate Conversion 127

ConversionXL

MAY 24, 2013

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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A/B testing Objectives and Key Results E-commerce Real Estate 131

ConversionXL

OCTOBER 26, 2015

We nerd out on testing tools. Though no optimization program has ever hinged on which tool you used , there are important distinguishments between A/B test tools, from the statistics they use to the price and more. Though, there is the surprising (fluke) occasion that it helps a test. Other Tips To Prevent Flicker Effect.

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A/B testing Clients Objectives and Key Results Start-ups 97

Martech

MAY 16, 2024

Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. When building automations, you’re attempting to automate repetitive processes and create more customer connections. Conduct A/B Testing Once the automations are running you must be sure they are optimized.

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A/B testing Campaign Lead generation Technology 119

Hubspot

DECEMBER 10, 2013

One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.). I''ll walk you through each step of designing, implementing, and measuring an A/B test.

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A/B testing Promote Follow-up Conversion 78

ConversionXL

JANUARY 28, 2016

So you ran a test – and you ran it correctly, following A/B testing best practices – and you’ve reached inconclusive results. A surprising amount of tests end up inconclusive. Both VWO and Convert.com have produced estimates that have concluded only about 1 in 7 A/B tests is a winning test.

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A/B testing E-commerce Follow-up Conversion 66

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. Let’s test as many variants as possible; one of them will surely work.”. Why does this work?

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A/B testing Non-Profits Conversion Follow-up 77

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

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Process Government A/B testing Start-ups 132

ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

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A/B testing UX Objectives and Key Results X-functional 59

SalesLoft

OCTOBER 28, 2016

So your sales tool has A/B testing for email. A/B testing effectively requires some knowledge of the process before it can be leveraged effectively. Scientists didn’t cure Polio just because they had the right chemistry set, after all — they knew the process. What are you testing? Great news!

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A/B testing Click Through Rate Sales Prospecting 52

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Business email address Subscribe Processing.

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A/B testing Click Through Rate UX Engineering 110

Search Engine Land

MARCH 12, 2024

Improved A/B testing. Improved A/B testing. AdMob is launching an enhanced A/B testing tool for publishers who experiment with multiple mediation setups. The improved A/B testing functionality is set to be available in beta soon. .” Business email address Subscribe Processing.

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A/B testing Construction Gaming Campaign 113