ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. Rockboost process of building up a skill set: Personal T-shape plans. What are the decision making moments in your growth process? There is automation & there are processes, but for growth you also need rules. Pricing is a rule.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Next, test the key flow (e.g. check-out process). Give the participants a scenario in which they use the site to solve a problem or go through the check-out process.

UX 126

UX X-functional A/B testing User Experience 126

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Websites selling different things are different and even if they sell the same products, their target audience might be different. Organize growth into a cross-functional team. 2 Not Structured process.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. It’s not which variant collects more email addresses, it’s which variant sells more books. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. If the copy won’t sell them, what will?

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. So they optimized referral process. Easy process for the referred friend to follow, and it’s a win for both. Chad Sanderson – The Statistical Pitfalls of A/B Testing.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

PandaDoc

MARCH 7, 2023

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? There’s simply no better way than using and refining a sales workflow, and a sales process flowchart is a visualization that can help. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52