Hubspot

JUNE 21, 2019

Fortunately, there are tons of awesome website plugins that can quickly and easily improve the functionality of any site. Website plugins are individual services that improve a specific functionality of your site. You need to know this upfront so you can look for the plugin with the right functionality. VWO A/B testing.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that have added more than x seats.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

AUGUST 4, 2020

Implement a process to continuously optimize your experience at scale. You’re impartial to the emotional labor the design team put into redesigning the homepage and unsympathetic to the rationale that finance gives for sending buyers through a convoluted payment process. Walk me through your process for outbound sales.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

SEPTEMBER 17, 2018

You may want to create a simple prediction—or automate a few repetitive tasks in your PPC campaigns. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Connect inventory with ad campaigns. Enable robust A/B testing.

SQL 134

SQL A/B testing Structured Query Language X-functional 134

ConversionXL

JUNE 19, 2018

You need high tempo testing and experimentation throughout the whole customer journey. Rockboost process of building up a skill set: Personal T-shape plans. What are the decision making moments in your growth process? There is automation & there are processes, but for growth you also need rules. Pricing is a rule.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

ConversionXL

SEPTEMBER 3, 2021

Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. Then, target them with user acquisition campaigns. Clearly tell your users what you fixed or released so they can get excited about enhanced functionality and features. App downloads.

UX 121

UX X-functional A/B testing Follow-up 121

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does the UI open?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources.

Prospecting 78

Prospecting X-functional CRM Contact 78

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The faster this process can be repeated, the more likely they’ll find scalable, repeatable ways to grow the business.”. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

APRIL 10, 2018

All of which confirms that launching dedicated mobile lead generation campaigns is no longer an option but a necessity. For example, the most common screen size is still 780 x 1280 pixels. As a result, the amount of space you have available for your lead capture campaign is tiny. Concerns for the Campaign. image source ).

E-commerce 110

E-commerce UX Lead generation X-functional 110

ConversionXL

DECEMBER 7, 2016

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. If we can do that, then the customers are going to feel a deep loyalty to us, because we know them so well. iPhone -> iPhone Accessories).

UX 115

UX Technique Conversion Product 115

ConversionXL

JANUARY 24, 2017

It’s sort of a trope and a frustration in the optimization space that most people new to the craft think of CRO as a simplistic practice of A/B testing button colors or CTA text. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

NOVEMBER 9, 2022

I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Data for an internal presentation will likely have a different project management process to data presented for customers. Bubble charts and maps.

Objectives and Key Results 110

Objectives and Key Results Represent Presentation Promote 110

ConversionXL

APRIL 12, 2017

Day two was all about optimization / testing strategies and processes. Show the process, not just the result. Pay them upfront so they don’t try to say X to get the money. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. All test ideas are fungible.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86

ConversionXL

APRIL 3, 2018

They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). Create win-back campaigns for churned customers.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

ConversionXL

NOVEMBER 11, 2015

To navigate the list, you can filter out tools based on function as well as for which size company it works best. A/B Tasty is yet another testing tool designed for the masses, this one hailing from France. They offer client-side, one-tail A/B testing along with full factorial MVT – the common experiments.

Conversion 124

Conversion A/B testing UX Consult 124

SalesHandy

MAY 1, 2020

Around 40% of the sales professionals say prospecting is the most challenging part of a sales process followed by closure and conversions. Prospecting in sales is the process of identifying new prospects with proper research, starting a conversation with them, and solving their problems by providing valuable solutions.

Prospecting 87

Prospecting Cold Call Technique Sales 87

ConversionXL

SEPTEMBER 15, 2020

Duration Goals — When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals — When a visitor lands on X amount of pages in a single session, the Goal is triggered. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign.

X-functional 70

X-functional Conversion A/B testing Start-ups 70

ConversionXL

MAY 3, 2020

That’s why optimizers conduct quality assurance on sites, landing pages , test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to. For optimizers, quality assurance ensures the quality of a site (or landing page, test treatment, email campaign, etc.)

UX 63

UX User Experience X-functional Launch 63

ConversionXL

APRIL 6, 2016

Dual Process Theory – the brain is made up of two “systems.” month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). Day 2: Optimization and Testing Strategies + Processes. Testing Capacity = How many test can you run per year? (52

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JUNE 26, 2017

A/B testing is a great way to see that sometimes the changes you think will work don’t work at all. Example – you probably shouldn’t test adding a period at the end of the sentence. Organize growth into a cross-functional team. Value = ( knowledge + Skill ) x Attitude. 2 Not Structured process.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

APRIL 28, 2016

If you’re not running any tests, you’re simply assigning one experience to all users. If you’re running an A/B test , you’re basically delivering two different experiences to two sets of users (divided at random for science). As Gershoff put it, personalization is fundamentally the “process of assigning users to experiences.”

A/B testing 69

A/B testing User Experience X-functional Technique 69

ConversionXL

OCTOBER 5, 2016

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it… to make sure they work the way they’re supposed to. This information gathering happens by subjecting the item to be tested to various experiments.” (via Your A/B test treatments.

UX 104

UX User Experience X-functional Launch 104

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

B2C 78

B2C Trust X-functional Pitch 78

ConversionXL

JANUARY 8, 2016

Duration Goals – When a visitor spends X amount of time on your site, the Goal is triggered. Pages/Screens Per Session Goals – When a visitor lands on X amount of pages in a single session, the Goal is triggered. Knowing this, you can identify points of friction throughout your funnel or even launch a remarketing campaign.

X-functional 90

X-functional Conversion Start-ups A/B testing 90

ConversionXL

FEBRUARY 26, 2014

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. In PPC, day-parting is set by choosing hours of the day on each day of the week to run your Campaigns or boost or lower your bids. Don’t have any?

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ConversionXL

AUGUST 19, 2016

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. Of course, all of this is just data that you need to inform A/B test hypotheses. And once you set up tests, you can analyze your sessions length vs. conversions. Image Source.

User Experience 58

User Experience Campaign X-functional Conversion 58

PandaDoc

MARCH 7, 2023

A sales workflow is a sequence of necessary processes that your team can follow to complete a sale. Wondering how to streamline the sales process ? There’s simply no better way than using and refining a sales workflow, and a sales process flowchart is a visualization that can help. What is a sales workflow?

Process 52

Process Objectives and Key Results Pitch Legal 52

SaaStr

SEPTEMBER 27, 2019

What are the core differences when comparing marketing functions at the likes of Salesforce to smaller companies like G2? How does Ryan structure and run the process? B2C is so much more about storytelling because of the big campaigns that … the big, sorry, budgets that folks have. How did it change his mindset?

Start-ups 54

Start-ups B2B A/B testing Pipeline 54

Hubspot

SEPTEMBER 3, 2020

Additionally, unlike an organic Instagram Story, an Instagram Story ad doesn't disappear after 24-hours — instead, you can choose the length of the campaign and frequency of ads on Facebook's ad platform, like any other ad created for Instagram or Facebook. Once you're happy with your ad, select "Confirm" to finish the process.

A/B testing 101

A/B testing Objectives and Key Results X-functional Follow-up 101

Hubspot

MARCH 10, 2016

1) A/B Testing. This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Learn how to run A/B tests here.). Since we’re going alphabetically, the last part of the funnel process is first! 2) Analytics. 18) Content.

Networking 78

Networking Non-Profits Engineering Follow-up 78