Search Engine Land

SEPTEMBER 6, 2023

With major retailers rolling out Black Friday and Christmas campaigns as early as the September and October timeframe, it’s even more vital to keep up. Pay attention to their backlink profile, site user experience (UX), and keyword targeting. Balance long-tail and short-tail keywords based on user intent for effective SEO.

Click Through Rate 132

Click Through Rate A/B testing Retail Strategize 132

ConversionXL

OCTOBER 4, 2022

The best ecommerce marketing strategies aid in: Aligning teams (alleviating the age-old marketing/sales rift); Setting and measuring against goals and KPIs; Reaching the right target audience (not just any customer who might fit); Achieving cohesivity across channels and creating an immersive user experience.

Referrals 129

Referrals Retail Growth Cross-sell 129

ConversionXL

JULY 21, 2022

retail consumers or companies of one), or do they buy in teams? A/B test components, such as: Landing page design ; Messaging; Headlines ; Subject lines ; CTAs ; Images; Send times. Test processes regularly to see which segments respond best to your marketing. It’s a gesture that has achieved a 9.89% click-through rate.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JULY 7, 2019

Listrak shopped the top 1,000 retail sites, added items to a shopping cart, began the checkout process by adding first and last name, email, and phone number, then abandoned the carts before completing a purchase. They then tracked whether retailers responded with emails and analyzed the contents of follow-up emails. Only 14.6%

Conversion 105

Conversion Retail Price Territory 105

Salesforce

FEBRUARY 13, 2024

Opt-in email marketing highlights the importance of cultivating engagement through consent and a respectful acknowledgment of the recipient’s preferences. Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. A clutter-free, minimalist layout will enhance the user experience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Prospect trial to conversion rates fell with the longer trials. Having established this, a third experiment would test new copy and messaging.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

ConversionXL

OCTOBER 4, 2021

On a basic level, email marketing tools should let you do the following: Create and segment email lists Send emails A/B test Read analytics reports Personalize content. In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136