ConversionXL

JULY 29, 2020

So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. And it needs to answer all those questions with limited data—its visibility into the user experience declines after you leave the SERP.

Objectives and Key Results 113

Objectives and Key Results Click Through Rate Retail Engineering 113

ConversionXL

FEBRUARY 3, 2022

For example, if Spotify wanted to improve advocacy, the frustration users have with shuffle play after sharing may be a good place to start. Spotify could then test whether alternative play options improve the user experience at that stage and whether it impacts how often users share music with friends. Image source.

Growth 102

Growth A/B testing Retail Objectives and Key Results 102

Salesforce

FEBRUARY 13, 2024

Opt-in email marketing highlights the importance of cultivating engagement through consent and a respectful acknowledgment of the recipient’s preferences. Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. A clutter-free, minimalist layout will enhance the user experience.

E-commerce 111

E-commerce A/B testing Legal Campaign 111

Salesforce

MARCH 12, 2024

The first organic result on page 1 of Google has a standard click-through rate of nearly 40%. These short descriptions play a key role to ensure that a user clicks through to a website from a SERP. Crush competition: Organic traffic can help you literally push out the competition. The second position?

E-commerce 52

E-commerce Non-Profits Engineering User Experience 52

Search Engine Land

JULY 25, 2023

Regardless of whether you run a restaurant, retail store, or professional service, optimizing your online presence for local searches guarantees that you will be noticed by prospective customers who are actively looking for nearby options.

Engineering 98

Engineering Click Through Rate Territory Niche 98

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. Then we became more performance-oriented and measured click to install conversion rate. That’s because an app has to compete with millions of other applications in the app stores and also dozens of others on a user’s device. But that’s just not enough today.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

OCTOBER 4, 2021

In the long-term, A/B testing and measuring results by open rates and click-through rates will give you a clearer idea of when to show up in a prospect’s inbox. Ask yourself: What is my prospect’s motivation for clicking this button?: In the short term, industry benchmarks can be a good jumping-off point.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

Hubspot

AUGUST 27, 2012

10) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. email users to unsubscribe from a business or non-profit email subscription are too many emails (69%) and content that is no longer relevant (56%). 15) 53% of retailers plan to focus on web personalization engines in 2012.

Click Through Rate 77

Click Through Rate Non-Profits Retail Campaign 77

ConversionXL

AUGUST 17, 2016

If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign.

Campaign 74

Campaign Process A/B testing CTR 74

Search Engine Land

JANUARY 18, 2023

According to Google: If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

Real Estate 116

Real Estate Government Engineering Campaign 116