Demand Generation: 7 Tactics to Fuel Your Funnel
ConversionXL
MAY 27, 2022
Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Having launched an open affiliate program that paid 30% commission for the lifetime of the customer, ConvertKit built a loyal customer base that was growing with the company.
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