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Why strong Google Ads creative is THE priority for advertisers

Search Engine Land

The Ads Creative Studio nor Performance Max’s use of generative AI should not replace a creative team as unique, high-quality creative generates a better user experience that is more on-brand and relevant to users. Measuring success Testing is critical when it comes to feeding AI new creative.

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Apple’s Privacy Changes Will Force Marketers to Innovate – Here’s Where to Start

Salesforce

We look at changes like these as new opportunities to better understand customer relationships and help businesses create a better digital user experience. Click-through rate (CTR) measurement will not be impacted by the new privacy features. It’s time to have conversations about deeper metrics in email.

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Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

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5 Uncomfortable A/B Testing Questions

ConversionXL

During the first 6 months of the project, I focused on the most critical steps in the conversion funnel – in this case, the main product landing pages and the checkout funnel. The treatments were based on extensive conversion research and solid data-driven hypotheses. So I was reasonably certain that my lifts were in fact real.

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6 Ways to Reduce Wasted AdWords Spend

Hubspot

Mobile-preferred text ads allow you to tailor the user experience for mobile users. You can include mobile-specific calls-to-action and direct users to mobile-optimized landing pages. As a bonus, ad extensions tend to increase your CTR and Quality Score , which save you even more money.). 5) Smarter Bid Management.

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How to Conduct a Technical SEO Audit

ConversionXL

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. For example, if redirect A goes to redirect B and C to get to D it can make for a poor user experience and slow page speed. This can increase bounce rate and hurt conversions. 302: Temporary redirect.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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