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7 Easy and Effective Customer Segments to Target in Facebook Ads

ConversionXL

Facebook is, by far, the most promising social advertising platform for E-Commerce purposes — the site has 1.86B users , an average ROI on targeted ads of 152% , and is responsible for 85% of all social media e-commerce. They promoted their new yarn subscription service to potential customers using custom audiences.

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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

FedEx’s “E-commerce Playbook,” for example, is a useful resource for building a successful ecommerce brand aimed at ecommerce business owners. Where your product or service fits into the market. Standard email reply and social media message templates that can be used for out-of-hours customer service and engagement.

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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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How to Make Your Confirmation Emails Not Suck (and Make Money)

ConversionXL

Uninspired confirmation emails are a missed opportunity to upsell, provide great customer service and generally do something memorable while your customer is already paying attention. Typical e-commerce receipts are ‘ dead ends’ – emails that provide information but don’t offer a next step for users to drive them back to your site.

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How to Build a Strong A/B Testing Plan That Gets Results

ConversionXL

A strong A/B testing plan will allow you to increase your revenue. A/B testing produces concrete evidence of what actually works in your marketing. This post is about A/B testing, since this technique produces the fastest gains and has lower chances of error through misuse.

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Maximizing Profits: How to Capitalize on Ecommerce Growth

Lead Fuze

As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference. How can e-commerce increase sales? – Regularly test different aspects of your site using A/B testing tools; even small tweaks can lead to significant gains. .

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Universal scenarios: The key to comparing personalization technologies

Martech

In this case, several personalization platforms started as simpler services for providing A/B testing. Some others started their journey offering website personalization and have broadened from there, though typically the newer services remain less rich. Common capabilities are: A/B Testing, or more advanced A/B/.N