Personalization: How to Build a Revenue Boosting Program from Scratch
ConversionXL
JUNE 8, 2017
According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Acquisition segments.
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