Search Engine Land

FEBRUARY 6, 2023

2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally. Google I/O Conference 2011 Sells Out In 59 Minutes 2011: It took 90 days and 50 days in 2009 and 2010, respectively, for the event to sellout.

E-commerce 86

E-commerce Government Engineering Angle 86

Lead Fuze

MAY 2, 2022

And if you can’t get on personal sales calls all the time, using content can help you sweeten the process and make sure there’s something that’s always selling your product and connecting with your ideal buyers. That’s because videos are more engaging and entertaining than other content types.

Closing 52

Closing Entertainment Cross-sell Sales 52

The Lost Book of Sales

JULY 12, 2021

It's one of those books that you have to read if you work in sales or technology. Technology Adoption Lifecycle. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Example: Early adopters vs. early majority.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. Campaign reports will cover results such as sales figures, leads generated, and cross-channel engagement for the period. For example, let’s say you sell accounting software to law firms.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesmate

JUNE 4, 2021

The times have changed, and so has technology. And with this change in technology, advancements in sales methodologies have also taken place. A sales incentive is a reward/compensation (cash or non-cash) that’s given to a salesperson for performing up to a level, mainly for selling a particular amount of goods or services.

Drivers/motivators 105

Drivers/motivators Objectives and Key Results Teamwork Non-Profits 105

Partners in Excellence

MARCH 8, 2015

” It may be high pressure selling techniques. A lot of the reluctance has been just bad selling. We want to make our stories entertaining, interesting, engaging, and impactful. We sometimes, both on the buying and selling side, exaggerate our own importance in a decision or in our companies.

Cross-sell 91

Cross-sell Technique Entertainment Finance 91

Sales Hacker

OCTOBER 7, 2021

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

SBI

APRIL 9, 2014

If you sell to IT organizations, you need this information. Then have them go back and cross-check the data every 90 days to ensure quality like DiscoverOrg does. If you sell to IT organizations, here are just a few of the things you’ll need to know or learn about your prospect in order to sell effectively.

Gaming 55

Gaming Cross-sell Entertainment Niche 55

ConversionXL

OCTOBER 7, 2022

Industry Average CAC Travel $7 Retail $10 Consumer goods $22 Manufacturing $83 Transportation $98 Marketing agency $141 Financial $175 Technology (Hardware) $182 Real estate $213 Banking/Insurance $303 Telecom $315 Technology (Software) $395. Can you lower costs by removing steps to market or sell your product (e.g.,

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

ConversionXL

JANUARY 18, 2022

It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). 72% of Reddit users report using the platform for entertainment purposes; 43% use it to get news, and 17% use it to follow brands and companies. Cross-posting content is ineffective.

Campaign 122

Campaign Networking Non-Profits Launch 122

SaaStr

APRIL 24, 2020

Is digital transformation a technology challenge or a behavioral challenge? * Number one is they didn’t really have an enterprise software selling group when they bought Omniture, so that route to market was something they were very interested in creating. And it’s a journey that organizations have been on for decades.

X-functional 85

X-functional Strategize Retail Technology 85

ConversionXL

JUNE 8, 2017

According to Clearhead’s Digital Optimization Benchmark Study : Similar to testing, we find that lack of technology isn’t the problem when it comes to personalization. While 64 percent of retailers have the technology, they tend to lack the process and rigor needed to execute their personalization efforts. Acquisition segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

OCTOBER 4, 2018

David Longstreet, the chief data scientist at FanThreeSixty , offered an example: In our world of sports and entertainment, for example, most sports teams do not know how many people are in a stadium for a game. which customers will buy one or more products for a cross-sell or upsell. customer churn.

Sports 131

Sports Clients Engineering Niche 131

Hubspot

JULY 12, 2014

Not only was their guerrilla ad a great way to be associated with FIFA without being an official sponsor, but also creatively, they’ve shown how brands are crossing boundaries. Todd Drake | Chief Technology Officer, Organic. Beats used the same stars and scenery as Nike and Adidas, but the ad felt more edgy and contemporary.

Sports 73

Sports Gaming Cross-sell Strategic planning 73

SaaStr

JUNE 1, 2021

. “OK, both of us are going to start selling this thing,” and I’m going to give you the answer here. “Brian, we’re going to go start selling this thing.” ” “Yep, we’re going to start selling this thing.” We could sell this. The answer is three minutes.

Up-sell 88

Up-sell Price Start-ups Cross-sell 88

SBI

APRIL 9, 2014

If you sell to IT organizations, you need this information. Then have them go back and cross-check the data every 90 days to ensure quality like DiscoverOrg does. If you sell to IT organizations, here are just a few of the things you’ll need to know or learn about your prospect in order to sell effectively.

Gaming 20

Gaming Cross-sell Entertainment Niche 20

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. While a loyalty program might seem like a no-brainer, surprisingly, 66% of small businesses don’t have a loyalty program according to findings in a Forrester report.

Customers 115

Customers User Experience Profit margin A/B testing 115

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. While a loyalty program might seem like a no-brainer, surprisingly, 66% of small businesses don’t have a loyalty program according to findings in a Forrester report.

Customers 112

Customers User Experience Profit margin A/B testing 112

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. While a loyalty program might seem like a no-brainer, surprisingly, 66% of small businesses don’t have a loyalty program according to findings in a Forrester report.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

JUNE 5, 2014

greater ability to upsell & cross-sell. Smith covers the latest topics in the business, golf, tourism, technology and entertainment industries. While a loyalty program might seem like a no-brainer, surprisingly, 66% of small businesses don’t have a loyalty program according to findings in a Forrester report.

Customers 98

Customers User Experience Profit margin A/B testing 98

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. potential customers.

Entertainment 100

Entertainment E-commerce Non-Profits Promote 100

Hubspot

JANUARY 14, 2015

Not all current marketing executives knew they wanted to go into marketing -- in fact, many of them started in sales, consulting, human resources, entertainment, software engineering, government, and a myriad of other fields. The bag of stuff that I had to sell kept getting bigger. "By My first job was selling Honda cars.

Healthcare 72

Healthcare Hospitality Finance Consult 72

SaaStr

MARCH 8, 2019

The thing that fascinates me the most about them is they’re all effectively selling the same exact product as their predecessor that they disrupted. I think inside of big companies the way they used to sell is you call high. It’s so easy relatively today to build new technologies and build new functionality.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Salesforce

NOVEMBER 30, 2023

Learn what’s ahead for this technology and see new ways you can use it to connect with your customers. Upsell and cross-sell campaigns encourage customers to purchase higher-value or premium products or services instead of their initial purchase, or complementary products in addition to it.

Campaign 115

Campaign Click Through Rate E-commerce Promote 115

SaaStr

JUNE 14, 2019

241: Dave Kellogg is a leading technology executive, independent board member, advisor and angel investor. In his most recent role, Dave was the CEO @ Host Analytics where he quintupled ARR, halved customer acquisition costs and increased net retention rates before selling the company to a private equity sponsor.

Strategize 55

Strategize Quota Non-Profits Price 55

SaaStr

MARCH 8, 2019

The thing that fascinates me the most about them is they’re all effectively selling the same exact product as their predecessor that they disrupted. I think inside of big companies the way they used to sell is you call high. It’s so easy relatively today to build new technologies and build new functionality.

Cold Call 19

Cold Call Trust B2C Go To Market 19

Heinz Marketing

AUGUST 26, 2019

Plus understanding of the technology, I think we’ve talked about this before perhaps a little bit. But navigating something like 50,000 pieces of technology, 50,000 ad tech companies is really hard too. You’ll sell more, more efficiently, like Intercom user, Elegant Themes. And this is back to specialization again.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. This includes cross-channel, multi-touch and multi-wave campaigns. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley.

E-commerce 117

E-commerce B2C Manufacturing CRM 117