Martech

FEBRUARY 13, 2024

Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Media and entertainment brands (including gambling services like BetMGM) led the field with 17% of ad air time, according to ad sales intelligence company MediaRadar.

Gambling 133

Gambling Entertainment Gaming Campaign 133

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. I am trained with MarTech content.

Campaign 106

Campaign Entertainment Niche Angle 106

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. It’s entertaining, perhaps informative or even useful directionally, but not unimpeachable. Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? Why we care.

Engineering 137

Engineering Entertainment Market share Consult 137

Martech

JANUARY 3, 2024

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” It’s not good business to be associated with vile conspiracy theories.

Entertainment 140

Entertainment Sports Niche Retail 140

Martech

FEBRUARY 14, 2023

A scientist, entrepreneur and angel investor, Rana is also the bestselling author of “Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology” (Penguin Random House, April 2020). He serves as CEO of Branded Entertainment Network (BEN).

Entertainment 115

Entertainment Networking Technology Technology 115

Salesforce

NOVEMBER 29, 2023

That’s especially true when it comes to subscriber management software for the media and entertainment industry. According to the Salesforce Media and Entertainment Insights Report , the annual turnover rate for streaming services is nearly one-fifth of all subscribers. And they’re more willing than ever to change providers to get it.

Service 59

Service Entertainment Customers Technology 59

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. To me, the most impressive technology I experienced was the event app itself. Here are my takeaways. The B2BMX event app. Get MarTech!

Entertainment 107

Entertainment Presentation Contract Pitch 107

Search Engine Land

JANUARY 5, 2024

Data for 1,000 commercial keywords was collected, using data from a logged-in New York-based Google Chrome account holder, over two days in December 2023.

Hospitality 143

Hospitality Entertainment Legal Finance 143

Search Engine Land

APRIL 29, 2024

These advancements in marketing technology let you scale your ABM efforts effectively, leveraging automation and predictive analytics to identify and prioritize high-potential accounts. These strategies blend cutting-edge technologies with customer-centric experiences to capture attention and drive conversions.

B2B 99

B2B Lead generation Education Campaign 99

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has also owned and operated her own marketing firm and hosts the “Computer and Technology Radio” podcast with broadcaster Mark Cohen. LinkedIn: Marsha Collier (12.8K

E-commerce 112

E-commerce Retail Entertainment Launch 112

Martech

MAY 10, 2024

The IAB study found that the top individual advertiser categories in 2023 were Arts, Entertainment and Media (14%), Financial Services (13%), CPG (12%) and Retail (11%). Measurement and brand safety Technology is catching up to the sheer volume of content in the digital audio space. As the top U.S. billion data points.

Sports 99

Sports Strategic partnership Networking Entertainment 99

Search Engine Land

FEBRUARY 17, 2023

What if AI can make phone calls using technology like Duplex (which closed down )? Entertainment matters. Maybe we need to add an entertainment factor. Maybe we need to add personality and humor, and entertainment into our content, above and beyond what a machine can do at this point in time. Entertainment?

Entertainment 90

Entertainment Engineering Follow-up Technology 90

Search Engine Land

JANUARY 18, 2024

That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser. Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education.

Healthcare 134

Healthcare Finance Entertainment Education 134

Martech

MAY 16, 2023

Do they have the skills needed to adopt this technology and take full advantage of its capabilities? Not yet, according to Ricky Ray Butler, CEO of BENlabs, which uses AI to place brands’ products in entertainment and influencer content. AI requires human supervision As AI evolves, capabilities will expand.

Entertainment 128

Entertainment Technology Technology Consult 128

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. The Treasure Data customer data platform is designed to integrate into complex technology environments and is vendor-neutral and open by design.

Customers 112

Customers B2C Healthcare Retail 112

Martech

DECEMBER 2, 2022

For instance, Fox Corporation is on board with their sports, news and entertainment properties. “It AWS Clean Rooms will enable data collaborations easily and securely in the AWS Cloud, which will help our advertising clients unlock new insights across every Fox brand and screen while protecting consumer data.”.

Entertainment 110

Entertainment Sports Campaign Clients 110

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. In your inbox.

Entertainment 120

Entertainment Sports Gaming Technology 120

Martech

MARCH 8, 2024

These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes.

Education 112

Education Entertainment Networking Legal 112

Martech

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 107

Hospitality Customers Entertainment Campaign 107

Search Engine Land

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 99

Hospitality Customers Entertainment Campaign 99

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. You can learn more about Wol on Niantic’s website and try it at meetwol.com.

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

AUGUST 24, 2021

Join thousands of senior marketers at MarTech , online September 14-15, for FREE to learn how high-performing companies are using marketing technology to meet critical data challenges and opportunities every day. Use technology to empower teams and elevate data measurement processes , featuring Sony Interactive Entertainment.

Entertainment 124

Entertainment Technology Technology Meeting 124

Martech

FEBRUARY 8, 2022

The media and entertainment industry has made big strides: “They had no choice. New technologies, our technologies, enable audiences to find what they want, where they want it, when they want it. .” Failure to diversify the talent pool puts recruiting an adequate workforce at risk.

Entertainment 97

Entertainment Technology Technology Trust 97

Martech

SEPTEMBER 13, 2021

Searching for best-of-breed marketing technology to manage your mountain of data? Discover time-saving solutions, cutting-edge marketing technologies, and actionable tactics to drive business success online this week at MarTech … for free ! How Sony Interactive Entertainment levels up their marketing data strategy , with Salesforce.

Entertainment 96

Entertainment Technology Technology Trust 96

Martech

NOVEMBER 8, 2021

“AMP is an innovative Google technology that allows recipients to interact with live content right inside an email,” said Matt Harris, CEO and cofounder of email creation platform Dyspatch, in a recent talk at the MarTech conference. How Sony Interactive Entertainment built a winning marketing data strategy. Schedule an appointment.

E-commerce 119

E-commerce Appointment Entertainment Retail 119

Martech

AUGUST 17, 2021

Your All Access pass unlocks 75+ tactic-rich sessions featuring experts from Amazon Web Services, HBO Max, United States Soccer Federation, Sony Interactive Entertainment, Michael Kors , and dozens more. Leverage technology to empower teams and elevate data measurement processes. and loads more.

Entertainment 106

Entertainment Technology Technology Meeting 106

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Rokt technology. The company has 26% of ridesharing’s U.S. market share, to Uber’s 74%, according to Bloomberg Second Measure.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Martech

FEBRUARY 27, 2024

Influencers build their followings based on a unique voice and perspective that engages and entertains their audience. As the industry evolves, staying abreast of the latest trends, technologies and regulatory changes can help you navigate these partnerships more effectively and ethically.

Legal 125

Legal Strategic partnership Contract Trust 125

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. No, really — there are.

Entertainment 119

Entertainment B2B Education Campaign 119

Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101

B2B Entertainment Transportation Pipeline 101

Search Engine Land

MAY 1, 2023

The same technology is now being applied to Shorts, allowing brands to reach 1.5 Leveraging YouTube’s long and Shorts content YouTube offers a wide variety of content, including different entertainment categories, music genres, and video formats (live, short, long, podcast, and music). billion logged-in monthly Shorts users.

Entertainment 92

Entertainment Campaign Engineering Presentation 92

Martech

OCTOBER 22, 2021

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 103

Launch Entertainment Networking Technology 103

Martech

OCTOBER 25, 2022

Managing an entertainment portfolio. The need for this technology came out of an onslaught of too much complexity. We bought different entertainment companies like Blue Man Group; so we had to manage all these platforms. . ” Cirque du Soleil used Sitecore’s technology to make this happen.

E-commerce 89

E-commerce Entertainment CRM Construction 89

Cerebral Selling

NOVEMBER 30, 2023

Modern buyers are used to hyper-personalized experiences and recommendations on the social, shopping, and entertainment platforms they use. Here are five 5 ways salespeople can create an amazing buying experience. Do Your Homework! No doubt, due to the positive customer experience it creates.

Sell 130

Sell Transportation Entertainment Up-sell 130

Martech

OCTOBER 19, 2021

This has been a familiar challenge in the marketing technology space for several years now. Lower consumer tolerance and higher expectations of brands are impacting “the composition and size of audiences for ad-supported media and entertainment brands.”.

Entertainment 102

Entertainment Represent Networking Start-ups 102

Martech

MAY 5, 2023

Before you start hiring prompt engineers, buying the latest AI technology or firing people, take a breath. If that’s all you think marketing is, then I understand why technology like AI can be scary. People generally prefer to interact with humans, people need help making choices and people want to be entertained.

Electricity 117

Electricity Entertainment Government Technology 117

Partners in Excellence

MAY 30, 2023

All entertaining, but designed for very different times and circumstances–yet we keep going back to the same old things. We need to understand how to apply new technologies, like AI, to free up time to engage customers deeply about how they feel, what they fear, how we can help them understand, build confidence and move forward.

Objection handling 114

Objection handling Quota Entertainment Up-sell 114