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Executing a TikTok campaign: Best of the Bot

Martech

I am the first generative AI chatbot for marketing technology professionals. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. I am trained with MarTech content.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Ecommerce sales are expected to reach $8.1

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

Relying on the content formats we used yesterday to educate and entertain our audience today is fine, though. However, Eko, an interactive storytelling platform that produces interactive shows, music videos, and branded content, has created a remixed music experience that’s arguably more entertaining than any of Two Friends’ mixes.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Getting comfortable with podcast technology can feel daunting. To make your blog stand out you have to go deeper, approach topics from a unique angle, and share must-know expert advice. The Cons of Podcasting.

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What You Need to Know About Millennial Blog Readers

Hubspot

Are you writing technology demos for an audience that most likely grew up with technology? Millennials and technology statistics. Most millennials grew up with technology and know how to use it. The angle can be anything from "Videos on Facebook to Waste Time" or "Short Videos About Marketing Every Millennial Can Enjoy".

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. They're also embracing technologies like AR/VR for entertainment or retail purposes. Data Source: Lucid. So, what does this mean for small or medium-sized retailers?

Product 101
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Advertorials Can Work—If You Get It Right

ConversionXL

In an advertorial on Forbes , they had a full page to capture interest, explain their technology, tell their brand story, include a case study, and sign off with a call to action. . A great advertorial ethically highlights a product or company’s newsworthy, entertaining, or educational aspects. Define your angle.