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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. market share, to Uber’s 74%, according to Bloomberg Second Measure. Rokt technology. Image: Lyft Media.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 102
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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. From there, consider market demand, potential profitability, availability of products, and your competition. Entertainment.

Niche 88
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google announced a new technology in 2021 called Multitask Unified Model , or MUM, which aims to more efficiently answer complex queries that may previously have required multiple searches. Yandex in Russia ( 48% market share ).

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Ryanair sustains its advantage through strategies like maintaining a large fleet of planes with limited aircraft variety — allowing them to purchase large quantities of spare parts — and cutting down on non-essential travel perks like free food and in-flight entertainment. Differentiation. Image Source: The Independent. First Mover.