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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101
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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Regardless of who you are or why you’re reading this guide, understanding the basics of website development can be helpful in this technology-driven world. In fact, it’s become a portal and primary method of research, connection, education, and entertainment in the world. billion global internet users. As of 2018, there are 4.2

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The Power of a Strategy-First Mindset in B2B Marketing

Heinz Marketing

Tools Platforms, tools, and channels are undoubtedly the sails that power your marketing ship. In an era where new marketing technologies are introduced almost daily, it’s easy to fall into the trap of prioritizing tools over strategy. Are they market leaders, challengers, or niche players?

B2B 86
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The Ultimate Guide to Marketing Jobs

Hubspot

Marketing is a seemingly simple concept on the surface, but it becomes more complex as you break it down. What do marketers do every day? How has technology expanded the marketing field? How do you land a marketing role, and how do you excel within one? Can you switch between marketing fields?

Promote 96