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Voice search optimization: What is it and how important is it now?

Search Engine Land

Voice search is changing, seeing technological advances, and is impacting industries. Younger users (Gen Alpha) Younger users are using voice more often to find answers. They use it to navigate the internet and interact with technology. Creating custom experiences, such as playlists or games based on previous activities.

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

The more technology advances, the more it's integrated into our daily lives. As we continue down these innovative pathways, we’ll continue to see technology become more important to our day-to-day living. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 101
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Panasonic embraces hybrid events, shifts B2B strategy and targets BETAs

Martech

Panasonic teamed up with virtual production company DisruptAR to create a virtual event with augmented reality using the Panasonic AW-HE42 video camera and green screen technology. Technology can answer all those questions.”. We made the shift in our approach and used a virtual format.”. The event took place on Microsoft Teams.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The reality is that regardless of the unique experiences and convenience that social apps provide for their users, the success of the companies that build them depends on advertising revenue, and the revenue they can grow for their advertising partners. Read more here. Perion launches cookieless identity solution.

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10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

New technologies, led by the cloud. Whenever there’s a major technological advance, newcomers leverage it into mega-corporations. Users demand high-quality user experience (UX). Just like major technological changes, major changes to our way of life create huge business opportunities. Per year, that’s $4.5

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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

Microsoft Last year Microsoft announced they were acquiring Activision Blizzard, a leader in game development and interactive entertainment content publisher. is the newest ad-tech gaming platform that integrates digital ads directly into gameplay, without disrupting the user experience. Our advantage is technology and supply.

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