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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

The reality is that regardless of the unique experiences and convenience that social apps provide for their users, the success of the companies that build them depends on advertising revenue, and the revenue they can grow for their advertising partners. Perion launches cookieless identity solution. Read more here.

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What Marketers Need to Know About YouTube Shorts

Hubspot

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". Creating YouTube Shorts.

Launch 101
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LinkedIn's Testing Its Own Stories Feature: What Marketers Need to Know

Hubspot

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Launch 96
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Here Are the 7 Top Tech Trends to Watch in 2018, According to CES

Hubspot

But on a higher level, core industry trends and patterns were presented today at the 2018 Tech Trends to Watch session, given by the Consumer Technology Association's (CTA) senior manager of market research Lesley Rohrbaugh, as well as senior director of market research Steve Koenig. Voice: The Fourth Sales Channel. Virtual Reality.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

But regardless of the platform or how short the video is, content must always entertain. It’s a great example of using technology that people are familiar with to engage them creatively. Test (launch something new): Video, Reel, hashtag, different length of post—run with whatever you think could be successful on a platform.

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Google Discover: What It Is and What Marketers Need to Know

Hubspot

The Google Discover launch was part of a bigger initiative that aimed to identify ways that the company could improve its overall platform, and online search experiences, in the long-term. Aside from improving on the variety of online visuals and content topics, Discover's platform also allows users to customize their experience.