Search Engine Land

APRIL 29, 2024

These advancements in marketing technology let you scale your ABM efforts effectively, leveraging automation and predictive analytics to identify and prioritize high-potential accounts. These strategies blend cutting-edge technologies with customer-centric experiences to capture attention and drive conversions.

B2B 92

B2B Lead generation Education Campaign 92

Hubspot

JANUARY 27, 2020

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. It's safe to say that I'm a big fan of emerging media, technology, and innovation. Augmented and Virtual Reality.

Technology 101

Technology Technology Gaming Entertainment 101

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. has launched.

Entertainment 134

Entertainment Education Launch Presentation 134

Martech

MAY 30, 2023

One of LinkedIn’s top technology voices, she is a globally recognized tech futurist and business leader specializing in augmented reality (AR), virtual reality (VR) and spatial computing. She is also CEO of Sixth Wall, a tech and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov. In your inbox.

Entertainment 119

Entertainment Sports Gaming Technology 119

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. He added, “At launch, a rider will only see one poster ad during each ride. Rokt technology. Image: Lyft Media. Measurement.

Drivers/motivators 93

Drivers/motivators Real Estate Retail Networking 93

Martech

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 99

Hospitality Customers Entertainment Campaign 99

Search Engine Land

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 92

Hospitality Customers Entertainment Campaign 92

Martech

MARCH 8, 2024

These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes.

Education 104

Education Entertainment Networking Legal 104

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

E-commerce 119

E-commerce Sports Campaign Launch 119

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Technology and B2B content already exist in the platform.

B2B 115

B2B Launch Campaign Entertainment 115

Martech

MAY 6, 2022

TikTok launched the campaign and let its users do the rest. By leveraging trendy technology and the authenticity of your product, you can create an effective campaign that helps your business grow. This drink will be launched in the metaverse before being available in stores. Coca-Cola’s metaverse campaign.

Sports 111

Sports Non-Profits Campaign Launch 111

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. No, really — there are.

Entertainment 115

Entertainment B2B Education Campaign 115

Martech

OCTOBER 25, 2022

Managing an entertainment portfolio. The need for this technology came out of an onslaught of too much complexity. We bought different entertainment companies like Blue Man Group; so we had to manage all these platforms. . ” Cirque du Soleil used Sitecore’s technology to make this happen.

E-commerce 78

E-commerce Entertainment CRM Construction 78

Martech

AUGUST 12, 2021

This demand is anticipated in particular from the rising group of Gen Z consumers who are acquiring real purchase power — although, across the board, customers can be slow to adopt new in-store technologies. HBO Max Orbit is just one of the 5G+-powered experiences we’ve recently launched, with more to come,” Weaver said. “In

Retail 117

Retail Customers Entertainment Technology 117

Martech

AUGUST 10, 2023

He brings a fresh perspective to marketing from his days in technology and game development. So I ended up in technology — software development and programming. And I can have a crowd of people around me, all watching me, and amaze and entertain them for a brief time. Q: What kind of technology and software did you work on?

Gaming 92

Gaming Entertainment Government Clients 92

Martech

JUNE 7, 2023

But thanks to technology improvements, it’s become easier and faster. Short-form video TikTok ‘s immense popularity may appear sudden, but it has been steadily growing for more than six years since its launch. Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. But it doesn’t stop there.

Construction 101

Construction Entertainment Start-ups Follow-up 101

Martech

OCTOBER 7, 2021

Digital out-of-home technology provider Vistar Media has announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. This technology is available at over 6,000 locations in 49 states, reaching over 200 million people, according to the company. Read more here. Why we care.

B2B 108

B2B E-commerce Customers B2C 108

Hubspot

AUGUST 24, 2020

Technology and Home Office Equipment. You might choose to focus on technology such as laptops, keyboards, mice, and monitors. Another possibility is to concentrate on non-technological home office necessities such as ergonomic office chairs and standing desks. Entertainment. Home Gym and Fitness Gear.

Niche 91

Niche Entertainment Retail Gaming 91

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. For example, let’s say for every new feature launch, you create a new landing page. Base your promotion plan on successful past launches and highly engaged channels. Your audience and competitors.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

SEPTEMBER 7, 2022

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

B2B 110

B2B Gaming Education Technology 110

Search Engine Land

OCTOBER 4, 2022

As a result of technological innovation and shifts in user behavior, modern search marketing strategies must now consider a significantly broader set of platforms than ever before to effectively understand and market to target audiences and capture true search demand. Yep has its own web crawling technology, index, and ranking algorithm.

Objectives and Key Results 111

Objectives and Key Results Retail Engineering Launch 111

Veloxy

SEPTEMBER 14, 2021

From visionary thinking and inspiring keynotes all the way to future technologies and actually taking steps that will ripple across the globe, there’s a lot happening at Dreamforce. Be sure to tune in to discover future product launches and innovations. They get to learn about new technologies and tools. II: Inspiration.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Hubspot

JULY 23, 2019

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Entertainment 101

Entertainment Launch Gaming Sports 101

Martech

AUGUST 3, 2022

Of course, solely relying on previous campaign data to select your tactics can be an innovation killer — so it’s important to find a balance between leveraging previous campaign examples and pioneering new technology and tactics. Technology used. Technology used. Technology used. Technology used. Why I like it.

Campaign 112

Campaign Gaming Education Technology 112

Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Getting comfortable with podcast technology can feel daunting. Learning the tech and launching a podcast requires time and money, and companies with small marketing teams and budgets can question the ROI.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. Although there are some overlaps between AR and VR applications, these technologies serve different purposes.

Sports 137

Sports Construction Gaming Transportation 137

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". What YouTube Shorts Could Look Like.

Launch 101

Launch Niche Entertainment Government 101

Hubspot

AUGUST 18, 2020

With AR being costly to implement and product viewings only requiring a physical store location, many marketers think that this technology isn't worth the fuss. They're also embracing technologies like AR/VR for entertainment or retail purposes. Data Source: Lucid. So, what does this mean for small or medium-sized retailers?

Product 101

Product Retail Technology Technology 101

Martech

DECEMBER 29, 2022

We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch. Users stream different kinds of content on mobile devices than when they’re streaming longform programming.

Sports 116

Sports Cross-sell Price Entertainment 116

Hubspot

AUGUST 18, 2020

Then, they figured out what other forms of entertainment they can make accessible with their resources. Let's say you're in charge of a social media marketing agency focused on B2B clients in the technology sphere. Consider identifying where, in your products, you can spot white space. Time to find white space.

Entertainment 101

Entertainment B2B Clients Technology 101

Martech

OCTOBER 25, 2021

Perion launches cookieless identity solution. SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. Read more here.

Strategic partnership 113

Strategic partnership Networking Entertainment User Experience 113

Sales Hacker

OCTOBER 4, 2022

Sam Jacobs : Alexandra Schrecengost founded Virtual With Us in 2020, and Culture With Us in 2021, supporting corporations through cultural programming, DEI initiatives, and food and beverage entertainment to improve human connections. Michelle Wine Estates, and learned the back end of entertaining clients in a restaurant. You build it.

Clients 84

Clients Hospitality Entertainment GTM 84

Hubspot

JULY 7, 2020

Since consumers are becoming more and more dependent on newer technologies, this industry usually does well during economic recessions. Technology impacts almost every area of our life from our security to our entertainment. In fact, sales for technology increased during the 2008 recession. How can this happen?

Healthcare 101

Healthcare Entertainment Technology Technology 101

Hubspot

JANUARY 16, 2020

Companies that are innovating and bringing new technology to the table, often increase their market share. Your marketing team should market launch campaigns for new products and features you introduce. Once those companies have brought on new customers, they can work on customer loyalty and build a relationship with their consumers.

Market share 95

Market share Territory Entertainment Government 95

Hubspot

FEBRUARY 17, 2021

Clubhouse was launched in March 2020 by Paul Davison , who previously worked at companies including Pinterest and Google, and Rohan Seth , a former Google engineer. After a lot of iteration in the audio space, we launched Clubhouse in March of last year," the co-founders wrote. 24 blog post.

Non-Profits 101

Non-Profits Launch Entertainment Real Estate 101

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Launch 99

Launch Networking Entertainment Follow-up 99

Hubspot

OCTOBER 3, 2011

Last week on Marketing Update , Karen and Mike sat down and talked about new technology for marketers: Kindle Fire, Google+ for all, and Google Analytics. Amazon has launched a new tablet called the Kindle Fire, which will definitely be in close competition with the iPad. Kindle Makes Tablet Ownership More Accessible.

Technology 54

Technology Technology Entertainment Networking 54