Martech

FEBRUARY 13, 2024

million viewers, according to Nielsen ) to launch campaigns and game-day promotions. Media, entertainment, betting and tech brands led streaming advertisers This year there were more ways to watch the game on streaming than in previous years. Technology brands came in second at 15%. Image: Sprinklr.

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Gambling Entertainment Gaming Campaign 123

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It also provides up-to-date performance data in order to optimize campaigns on-the-fly. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste.

E-commerce 116

E-commerce Sports Campaign Launch 116

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. Yet, X saw the grand exit of big tech and entertainment brands last year. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years.

Entertainment 137

Entertainment Sports Niche Retail 137

Search Engine Land

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 98

Hospitality Customers Entertainment Campaign 98

Martech

JULY 10, 2023

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. has launched.

Entertainment 132

Entertainment Education Launch Presentation 132

Martech

NOVEMBER 28, 2023

Successful implementation of personalization often requires advanced technology and data analytics in the hospitality sector. With technological advancements, particularly in machine learning (ML) techniques and the growing utilization of artificial intelligence (AI), marketing activities can now be highly individualized and personalized.

Hospitality 96

Hospitality Customers Entertainment Campaign 96

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. ad campaigns and creator marketing activations. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging.

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B2B Launch Campaign Entertainment 112

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 107

Sports Non-Profits Campaign Launch 107

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. All have been vital to reaching and influencing a B2B audience and now we can scale our efforts exponentially by strategically using immersive technology. No, really — there are.

Entertainment 111

Entertainment B2B Education Campaign 111

Martech

SEPTEMBER 7, 2022

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

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B2B Gaming Education Technology 107

Martech

OCTOBER 25, 2022

Managing an entertainment portfolio. The need for this technology came out of an onslaught of too much complexity. We bought different entertainment companies like Blue Man Group; so we had to manage all these platforms. . ” Cirque du Soleil used Sitecore’s technology to make this happen. ” Get MarTech!

E-commerce 76

E-commerce Entertainment CRM Construction 76

Martech

DECEMBER 29, 2022

We can expect to see a proliferation of technologies that enable brands to more efficiently connect with their audiences who are tuned in to live spaces,” said Oz Etzioni, CEO and founder of creative optimization company Clinch. Advertisers will experiment with new ad formats, as well as how they support CTV campaigns on other platforms. “We

Sports 112

Sports Cross-sell Price Entertainment 112

Martech

OCTOBER 7, 2021

Digital out-of-home technology provider Vistar Media has announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. This technology is available at over 6,000 locations in 49 states, reaching over 200 million people, according to the company. Read more here. Read more here.

B2B 104

B2B E-commerce Customers B2C 104

ConversionXL

MAY 27, 2022

The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest. Marketing teams capitalize on this fact with lead generation campaigns. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

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Campaign Lead generation Pipeline B2B 95

Hubspot

SEPTEMBER 26, 2014

Many of the agencies, brands, and campaigns are recognizable from this year’s Cannes Lions and D&AD Awards, and there are a few recognizable themes that can be pulled from this group of memorable campaigns: Long-form content is the new ad. Live Test Series Integrated Campaign. Integrated Campaign. The Scarecrow.

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Campaign Gambling Construction Entertainment 74

Veloxy

SEPTEMBER 14, 2021

From visionary thinking and inspiring keynotes all the way to future technologies and actually taking steps that will ripple across the globe, there’s a lot happening at Dreamforce. Be sure to tune in to discover future product launches and innovations. They get to learn about new technologies and tools. II: Inspiration.

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CRM Entertainment Hospitality Follow-up 162

Hubspot

JULY 23, 2019

This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Entertainment 101

Entertainment Launch Gaming Sports 101

Search Engine Land

FEBRUARY 6, 2023

AdWords Express launches notifications for calls from search ads 2018: Advertisers could rate calls and be notified of missed calls. 2 Behind Apple As The 2nd Most Valuable Company In America 2014: As the world’s largest online advertiser, Google’s rise was a reflection of the technology industry taking a larger role globally.

E-commerce 87

E-commerce Government Engineering Angle 87

Lead Fuze

JUNE 27, 2023

In this post, we’ll also delve into pricing strategies within the industry and explore how technological advancements have impacted music marketing companies. It requires creativity in crafting unique campaigns that resonate with target audiences while staying true to the artist’s brand identity.

Promote 52

Promote Price Pitch Drivers/motivators 52

Hubspot

JANUARY 16, 2020

Companies that are innovating and bringing new technology to the table, often increase their market share. Your marketing team should market launch campaigns for new products and features you introduce. Appeal to new demographics. Sales and margins can vary depending on the time of year, meaning competition is at all-time high.

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Market share Territory Entertainment Government 95

Hubspot

MAY 14, 2019

Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Campus Marketing.

Promote 101

Promote Retail Launch Education 101

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

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Campaign Product Niche Promote 256

Lead Fuze

DECEMBER 15, 2023

This early example shows how valuable content could help generate sales by offering something useful or entertaining alongside promotional material. The history of content marketing is one filled with gradual shifts and innovative strategies that adapted over time based on technology advancements and consumer behavior changes.

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Electricity Promote Engineering Entertainment 52

ConversionXL

SEPTEMBER 9, 2021

But regardless of the platform or how short the video is, content must always entertain. It’s a great example of using technology that people are familiar with to engage them creatively. The campaign helped Zimba secure 1,200 incremental orders from Shops in one month, with an average order value of 6.7% via Facebook ].

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Objectives and Key Results Trust Follow-up Promote 142

Hubspot

DECEMBER 11, 2019

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. Not to mention, both generations are highly connected to technology and the internet. They have different attitudes about technology and money.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

SEPTEMBER 12, 2016

The World Wildlife Foundation (WWF) paired with Snapchat to create the #LastSelfie campaign with the goal of raising awareness about endangered species. Within one week , the #LastSelfie campaign received 40,000 tweets, and was seen by roughly 50% of all active Twitter users. 1) Raise awareness for a cause. 9) Announce new products.

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Non-Profits Electricity Campaign Construction 78

Hubspot

SEPTEMBER 27, 2015

That said, my affinity for the brand doesn't change the way I feel about Samsung's witty commercials mocking Apple launches. At the end of the day, they're actually pretty entertaining. Here are some of the most memorable competitive campaigns they've launched: The Pepsi Challenge (1975). Haven't caught one?

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Launch Campaign Entertainment Follow-up 76

Hubspot

JUNE 5, 2013

Across every domain -- business, politics, news, entertainment, academia, government, war -- the internet has radically shifted the balance of power so that small organizations now compete on equal footing with bigger rivals. Mele is a political junkie who worked on the Howard Dean campaign in 2004. Inbound Marketing for Underdogs.

Entertainment 72

Entertainment Government Campaign Clients 72

Salesforce

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

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Campaign Click Through Rate E-commerce Promote 115

Hubspot

MAY 25, 2016

One of the most daunting things about social media advertising is the fact that you are dropping cold hard cash on your campaigns. Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

CTR 74

CTR Sports Finance Campaign 74

Hubspot

NOVEMBER 12, 2019

Inclusivity can help brands connect on a deeper, more meaningful level with their audiences -- which can be a major asset to marketing campaigns in 2019 and beyond. The study judged effectiveness by how pleased viewers were, the memorability of the advertisement, and actual metrics related to progressive campaigns.

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Campaign Gaming Represent Launch 72

Hubspot

MARCH 9, 2014

This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns. Oracle Adopts an Inbound Approach With New Focus on Social Sales.

Entertainment 69

Entertainment Launch Strategize Follow-up 69

Hubspot

JANUARY 14, 2013

Consider the prevalence of internet entertainment based solely on the epic #fail -- stumbles, slips, falls, and general public embarrassment get little sympathy from our side of the monitor. 1) Nokia Uses Another Camera to Show Off its OIS Technology. 5) McDonald's Launches Twitter Campaign for #McDstories.

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Campaign Launch Entertainment Follow-up 78

ConversionXL

JANUARY 18, 2022

Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. If your goal is to create a movement behind your brand, then all your content marketing efforts and brand marketing campaigns should be behind that purpose. Share content that promotes the product, such as upcoming launches, updates, new features, etc.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Hubspot

OCTOBER 28, 2020

The arc of technology bends toward convenience, so even if demand for chat doesn't stay at this level forever, we feel confident that the pandemic has made chat a table-stakes channel going forward. Industries like Travel, Entertainment, and Human Resources are still working their way back towards pre-COVID levels.

Territory 101

Territory Construction Entertainment Start-ups 101

Hubspot

SEPTEMBER 23, 2016

While it's certainly gaining popularity -- the search engine Bing, for example, says that 25% of its queries are voice searches -- it’s clear that this technology is still a work in progress. Luckily -- and obviously -- that technology progressed, seeing many modifications that led to what is now Google’s Voice Search.

Engineering 76

Engineering Technology Technology Entertainment 76

Hubspot

FEBRUARY 1, 2021

If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Create an email drip campaign. Drive more registrations with an email drip campaign that reminds your contacts to sign up for the event. Hitting Attendance Goals for Virtual Events.

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