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Perion launches cookieless identity solution

Martech

SORT (Smart Optimization of Responsive Traits) is a new privacy-conscious, cookieless identity resolution technology from Perio Network, a global ad tech company focused on search, social, display and CTV/video advertising. The foundational technologies that help marketers target these segments are called identity resolution platforms.

Launch 86
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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” But at the same time, ecommerce giant Amazon is growing its ad network.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. Dig deeper: CTV is growing, but not like retail media networks In-app ads. Rokt technology. Growing ad network.

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Building your generative AI marketing skillset: Training and upskilling

Martech

These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The shift from network television to cable, to the internet, to streaming entertainment and social media has greatly impacted marketing organizations of all sizes.

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Top 5 XR and AI marketing trends in 2023

Martech

It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. has launched.

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45 Emerging Technology Stats to Know in 2020

Hubspot

As a writer who loves covering emerging technology and human being, I'm surrounded by technology. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. It's safe to say that I'm a big fan of emerging media, technology, and innovation. Augmented and Virtual Reality.

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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Technology and B2B content already exist in the platform.

B2B 109