NBCUniversal launches comprehensive NBCUnified platform
Martech
JANUARY 7, 2022
At CES, NBCUniversal announced the launch of NBCUnified, a first-party identity platform that pulls together consumer data from across the company’s wide-ranging touchpoints, including premium video content, e-commerce, sports, subscriptions and theme parks. Read next: Best Buy announces in-house ad network. Why we care.
Let's personalize your content