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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.”

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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

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SponsorPulse expands data-driven sponsorships for brands

Martech

Sponsorship intelligence company SponsorPulse announced a new partnership expanding its consumer data-driven Audience Network to North American brands. The insights make it possible for brands to find the right audiences in the Audience Network. So opportunities that were historically more elusive have stepped up their transformation.

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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of? Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. Let’s Talk About Your Lead Magnet First. …etc.

Referrals 237
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5 reasons why marketers should consider TikTok for B2B

Martech

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. This might have been true a few years ago, but as TikTok has grown up, so have its users.

B2B 115
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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos. It has significantly boosted our sales. content receivers).

Customers 115
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Everything Marketers Need to Know About Instagram Reels

Hubspot

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors. Why Instagram Launched Reels.