Search Engine Land

AUGUST 15, 2023

By signing up for the platform’s beta, marketers can explore the redesigned UI, create new Demand Gen campaigns and begin optimising them for maximum performance using the platform’s latest tools. Sign up for the Demand Gen beta by filling in this short form. Why we care. How to upgrade. New features.

Entertainment 94

Entertainment Campaign Launch Follow-up 94

Search Engine Land

JULY 6, 2023

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

Gambling 98

Gambling Launch Networking Promote 98

Martech

NOVEMBER 15, 2022

Since its launch in 2019, SponsorPulse has supported sponsorships for over 100 brands and agencies. Brands that want to sponsor sports, entertainment, music festivals and tours or charitable organizations can use the network to gain insights on how those audiences match up with the sponsor’s target. Why we care.

Entertainment 79

Entertainment Sports Networking Launch 79

ConversionXL

OCTOBER 26, 2022

Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. In this way, TikTok’s feed is similar to the suggested content that other social media platforms serve up. Above all else, make entertaining videos. It has significantly boosted our sales. content receivers).

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Both networks have solid benefits and entertainment factors. Why Instagram Launched Reels. But, late this summer, as countries including the U.S.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. This might have been true a few years ago, but as TikTok has grown up, so have its users.

B2B 117

B2B Launch Campaign Entertainment 117

ConversionXL

JUNE 16, 2022

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Consistency is equally critical for startups.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

JUNE 7, 2023

Consider this your wake-up call. Up to 57% of all U.S. Short-form video TikTok ‘s immense popularity may appear sudden, but it has been steadily growing for more than six years since its launch. But thanks to technology improvements, it’s become easier and faster. Embrace video as a primary marketing avenue.

Construction 102

Construction Entertainment Start-ups Follow-up 102

Hubspot

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. This will put you ahead of competitors that launch their accounts later and might struggle to come up with creative post ideas. Year Launched: 2017 (Founded in 2016).

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

NOVEMBER 26, 2019

Since launching in early 2018 , TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally. As of late October 2019, TikTok was the Top Free App in the Entertainment section of the Apple App Store. million followers. Business Insider ). Apple App Store ). Demographics.

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Martech

MAY 2, 2023

There is a lot at stake and a lot up for grabs.” Marketers have to follow this space in order to meet many of their customers where they are. Samsung’s free ad-supported (FAST) service, Samsung TV, is a good example of how digital video is stepping up to deliver premium content in a fragmented landscape. Why we care.

Retail 112

Retail Gaming Manufacturing Entertainment 112

Martech

MAY 6, 2022

TikTok launched the campaign and let its users do the rest. This campaign was a success because it combined the familiarity of growing up with an increasingly popular application like TikTok. This drink will be launched in the metaverse before being available in stores. Hershey’s Twitch campaign. The ASICS NFT campaign.

Sports 113

Sports Non-Profits Campaign Launch 113

Veloxy

SEPTEMBER 14, 2021

SIGN UP FOR FREE. Be sure to tune in to discover future product launches and innovations. While we’re all playing it safe this year, Salesforce still wanted to deliver music and entertainment to their event’s attendees. Be sure to follow me and my friends at Veloxy during Dreamforce. Get Your Free Ticket Now.

CRM 162

CRM Entertainment Hospitality Follow-up 162

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. If you’re too young to remember Letterman’s nightly Top 10 list — here’s a great example on YouTube to get you up to speed with us old people.) . No, really — there are.

Entertainment 117

Entertainment B2B Education Campaign 117

Hubspot

MAY 17, 2021

When YouTube first launched, I was in 6th grade and all my friends were creating funny videos to upload. See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research.

Cross-sell 100

Cross-sell Entertainment Promote Education 100

ClickFunnels

SEPTEMBER 27, 2021

So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of? Pick the issue that comes up most often and provide a free solution to it in a format that makes the most sense. Create a simple 6-email follow-up sequence.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

FEBRUARY 20, 2023

We’re no longer in that phase where everyone was saying, “Video is blowing up.” Video has blown up, and it’s here. Video content is any video format meant to entertain, educate, or inform an audience. Google has a guide you can follow to help them find and index your videos so they can rank.)

Entertainment 95

Entertainment Education Engineering Follow-up 95

Martech

AUGUST 12, 2021

Following the long period of lockdown in 2020, many consumers (nearly half) were ready to get outside and into stores, according to a Snapchat study. The idea of using the same kind of unique interactions of voice and facial tracking to unlock a special release cut of a new entertainment property was the SXSW strategy,” said Schwarz.

Retail 120

Retail Customers Entertainment Technology 120

Martech

AUGUST 9, 2023

Creators are producing creative content aimed at entertaining, educating and inspiring a wider audience. Or Mark Rober , a science YouTuber with 24 million subscribers who launched a subscription box company for his audience. Follow and watch popular creators and pay close attention to what they do and how they do it.

Entertainment 87

Entertainment Promote Niche Strategize 87

Search Engine Land

OCTOBER 4, 2022

The following are just a few examples of the variable nature of users’ search engine consideration sets, and the platforms that should be on every search marketer’s radar. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Traditional search engines. It had a 0.6% as of August 2021.

Objectives and Key Results 115

Objectives and Key Results Retail Engineering Launch 115

Hubspot

NOVEMBER 17, 2020

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. 49% of people aged 12 to 34 listened to a podcast in the previous month, followed by 40% of people ages 35 to 54, and 22% of people aged 55 and above. DemandMetric ).

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

MARCH 5, 2021

Since launching in 2005, the video giant's founders have learned time and time again that content doesn't need to be long to engage audiences. While there's no word on a global launch yet, Pichai recently told the press , "We are looking forward to expanding Shorts to more countries this year.". What YouTube Shorts Could Look Like.

Launch 101

Launch Niche Entertainment Government 101

Search Engine Land

AUGUST 25, 2023

UGC was followed by music/podcasts, gaming, and TV in that order. But MrBeast also has a TikTok account with 84 million followers, an Instagram account with 38.5 million followers, an X account (formerly known as Twitter) with 21.3 million followers, and a Facebook account with 4.2 million followers.

Sports 95

Sports Gaming Entertainment Follow-up 95

Hubspot

MARCH 6, 2017

In-display YouTube ads show up on the YouTube homepage, search results pages, and as related videos on YouTube video watch pages. How to Set Up & Launch a YouTube Video Advertising Campaign. Now, you're ready to set up your advertising campaign. First, go to your Google AdWords account to set up your campaign.

Campaign 101

Campaign Launch Networking Real Estate 101

Hubspot

DECEMBER 16, 2019

After reaching roughly 800 million active users within a year and a half of its 2018 launch, TikTok has become one of the fastest-growing social media apps of the last decade. However, if you'd prefer to learn about TikTok's most followed users, who are mainly social media influencers, you can click here or scroll down to see that list.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. In 2018, LinkedIn also launched a similar experiment called Student Voices.

Launch 98

Launch Networking Entertainment Follow-up 98

Martech

DECEMBER 29, 2022

The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. She added, “Marketers have a massive opportunity at hand to not only tell their brand stories, but surround people with it, delighting and surprising them which in turn, encourages consumers to follow brands across channels.

Sports 118

Sports Cross-sell Price Entertainment 118

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Batch filming will save you hours of set up and make scheduling a breeze. YouTube’s Creator Academy recommends these following specs for your thumbnail: 1280 x 720 pixels (16:9 ratio) with a resolution up to 2MB.

Niche 101

Niche Entertainment CTR Follow-up 101

Martech

OCTOBER 25, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you warming up the Schadenfreude ? Snap also expects to miss 4Q projections by up to $200 million. Perion launches cookieless identity solution. Snap reported $1.07

Strategic partnership 115

Strategic partnership Networking Entertainment User Experience 115

Martech

SEPTEMBER 7, 2022

Follow the money. To get to the heart of what enterprise B2B marketers need to care about when it comes to the metaverse, we need to follow the money. Coinscapture listed the following as the top three companies investing big in the metaverse: Microsoft. One promising start-up, TouchCast , has built an interactive 2.5D

B2B 112

B2B Gaming Education Technology 112

Hubspot

APRIL 6, 2021

On social media, your follower count gives you an idea of your brand awareness and reach. That's why gaining followers is often an important goal for brands, especially as they scale. So, how do you gain followers? Your posting schedule is undoubtedly linked to your followers. Let's cover them below. Post often.

Entertainment 93

Entertainment Promote Follow-up Niche 93

Hubspot

AUGUST 27, 2019

Instagram is an undeniably powerful channel for businesses to reach a larger audience -- in fact, approximately 80% of the platform's one billion users follow at least one business on Instagram. Here, we're going to explore nine creative ways to use Instagram's Questions Sticker to properly engage your followers. If so, tell me why.".

Entertainment 100

Entertainment Follow-up Niche Retail 100

ConversionXL

SEPTEMBER 9, 2021

The greater your visibility, the more your brand is in front of potential followers. It’s time to wake up to this fact and be the first in your industry to craft a radically different people-first social media strategy that is driven by the voice of your employees, customers, and influencers.” And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Hubspot

MAY 6, 2020

Live streams are simple to set up. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Of course, a live roundtable style will take more set-up than others. Host an exclusive product launch or post-launch education session.

Campaign 101

Campaign Launch Education Entertainment 101

Hubspot

JANUARY 30, 2020

Since launching in 2016 , the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat , TikTok , and its owner's own platform: Facebook Stories. In 2019, Instagram Stories hit 500 million daily users. Quiz or Poll-Centered Stories. A Mix of Content.

Entertainment 101

Entertainment Launch Gaming Follow-up 101

ConversionXL

JANUARY 18, 2022

He was swiftly followed by Richard Branson and Virgin Galactic in 2004. And yet, revenue went up by 45% YoY. This would be a far more compelling position, and one that your own content strategy and brand marketing efforts should follow. Answer these questions by observing what your competitors are up to.

Non-Profits 109

Non-Profits Follow-up Education Trust 109

ConversionXL

NOVEMBER 25, 2020

We launched the larger channel back in 2012 and the smaller channel in 2019. You can break them up into three main types—education, entertainment, and self-promotional. The ones that are crushing it have figured out the formula of how to blend education with entertainment. Entertainment. Image source ).

CTR 129

CTR Entertainment Click Through Rate Education 129