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Ad-supported streaming expands with new Disney+ tier

Martech

On December 8, streaming service Disney+ launched a new ad-supported tier. Now, they’ve upped the ad-free tier to $11. A major shift occurred earlier this year when top service Netflix announced it was introducing ads , and then followed through this fall. Why we care. And 26% of U.S. audiences however.

Territory 104
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8 Twitter alternatives marketers need to know about

Search Engine Land

Threads Active users: 30 million Meta’s Twitter alternative Threads launched yesterday , with 5 million people signing up in the first few hours. Companies to sign up within minutes of its launch include Netflix, HBO and Billboard. To get more points, users have to cough up real money.

Gambling 100
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IAB NewFronts showcases video platforms armed for ‘challenging and unpredictable times’

Martech

This week digital platforms and streaming services are in New York to show off new programming and digital ad opportunities at IAB’s NewFronts. There is a lot at stake and a lot up for grabs.” Audiences are moving to streaming services for traditional TV content like movies and sports. Why we care. The NewFronts.

Retail 114
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of?

Referrals 237
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. If a social media follower clicks through a casual post to see a formal sales piece, their experience changes, as does their impression of Visme as a brand. Consistency is equally critical for startups.

Campaign 149
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2023 Predictions: Digital media and advertising

Martech

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Price hikes on streaming services will continue to motivate consumers to accept ads in the new year. But how will marketers ride this wave?

Sports 118
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Why video is the marketing channel you can’t afford to miss

Martech

Consider this your wake-up call. Up to 57% of all U.S. citizens use a streaming service, with over half using Netflix. Short-form video TikTok ‘s immense popularity may appear sudden, but it has been steadily growing for more than six years since its launch. Embrace video as a primary marketing avenue.