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How to identify and create content pillars that boost brand awareness

Search Engine Land

Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. They are the central themes that drive your messaging and shape your identity across platforms.

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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 291
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How To Sell More by Creating an Amazing Buying Experience

Cerebral Selling

Salesforce’s State of the Connected Customer report agrees, stating that 80% of customers feel the buying experience a company provides is as important as its products and services. Modern buyers are used to hyper-personalized experiences and recommendations on the social, shopping, and entertainment platforms they use.

Sell 130
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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

The post An Easy Guide On Using FB Ads To Blow Up Your Podcast appeared first on ClickFunnels. Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Are you looking to gain more followers via social?

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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

The hardest hit industries are Arts & Entertainment (up 134%), Travel (up 69%), and Furniture (up 54%). Industries with the highest CPC are: Attorneys & Legal Services ($8.46) Dentists & Dental Services ($6.69) Home & Home Improvement ($5.74) Business Services ($3.80) Industrial & Commercial ($3.50).

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How influencers and content creators are reshaping brand strategies

Martech

They’re captivating millions with content that deeply connects with their followers. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. This trust translates into increased brand visibility, engagement and revenue.

Legal 113
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Don’t Be a Trade Show Vulture! Here’s 10 Steps for Event Follow Up Success

Sales Hacker

In this article I’m going to explain how to PROPERLY execute an effective trade show follow up campaign without being a blood sucking lead vulture. 10 Steps for Effectively Following Up with Leads After a Trade Show or Event. Send a short & sweet thank you follow up email. Tier your gifts.