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How influencers and content creators are reshaping brand strategies

Martech

They’re captivating millions with content that deeply connects with their followers. When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. This trust translates into increased brand visibility, engagement and revenue.

Legal 121
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How to identify and create content pillars that boost brand awareness

Search Engine Land

Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. They are the central themes that drive your messaging and shape your identity across platforms.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Data from media analytics firm Guideline found podcast gross media spend up 21.7% Announcements from the stage largely followed these preferences. Media has a trust problem. billion by 2026.

Sports 87
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How to use DIY content to boost your visibility and leads

Search Engine Land

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. It positions your business as a trusted authority, which can help you gain visibility online and attract potential customers seeking solutions or insights. Everybody wins!

Trust 106
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Note that someone who simply expressed interest in your services by, say, visiting your law practice website, is not a lead unless they have also provided their contact details. So think about what issues come up again and again when dealing with clients: Are there any laws that could benefit potential clients that they might be unaware of?

Referrals 237
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Moving on from search engine optimization to search optimization

Search Engine Land

But users no longer solely rely on traditional search engines to look up information. Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Showing up in social media search results is vital for brands. SUBSCRIBE See terms.

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5 tips for balancing ‘push’ and ‘pull’ in content marketing

Martech

Dig into the following information to discover the benefit of promoting engagement over pushing sales in your written content. You must provide consistent long-form content that educates, informs and entertains your target audience to draw them in and convert them to loyal followers.

Promote 132