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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Hubspot

Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. 49% of people aged 12 to 34 listened to a podcast in the previous month, followed by 40% of people ages 35 to 54, and 22% of people aged 55 and above. DemandMetric ).

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The Ultimate Guide to Press Release Distribution

Hubspot

You need to distribute it effectively to get your story picked up by national newspapers, magazines, or blogs. In this guide to press release distribution, we’ll cover the following to help you put together a plan of action that results in coverage: What is press release distribution? Should you use distribution services?

Pitch 101
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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

They're also embracing technologies like AR/VR for entertainment or retail purposes. Even if you can't take advantage of the latest marketing technology today, it's still important to keep up with how other retailers are using it -- especially if they're selling products in a similar category as you.

Product 101
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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. Image source ).

Customers 108
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Want to Know a Secret? Your Customers Do.

ConversionXL

Brown punched up his argument, no doubt, for attention. Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Each July the Bintliff crew heads a boat out to the ‘ole mud hole’ and scoops up hundreds of pounds of the ‘Magic Mud’, enough for one season. Image source ).

Customers 101
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9 Ways to Sabotage Your Holiday Marketing Campaign

Hubspot

Just as the holidays sneak up on consumers (has anyone started shopping yet?), While this is the time of year creative types relish, there are also lots of ways to totally muck up what you assumed would be a really successful holiday campaign. and you'll get the opportunity to work the New Year's resolution angle into your creative.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

ConversionXL

It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means. However, once you have historical data to work with, don’t get hung up on what others are doing. Are you getting the most competitive price for resources and services (e.g.,